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We Are What We Search
Bill Tancer, the General Manager of Research at Hitwise and one of the keynote speakers at Search Engine Strategies Chicago, will be interviewed by…
Google to Change Calculations for Quality Score and Ad Rank
Changes are coming to the way AdWords calculates its Quality Score and Ad Rank. The changes will be implemented in the coming weeks. First…
SEW Experts: Porn and Gambling: Canaries in the SEM Coal Mine?
Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. In today’s SEM…
SearchDay | Trick or Tweet for CNN
Today's search engine marketing news and opinion: Trick or Tweet for CNN; Use Humor for Link Marketing; New AOL.com Launches; and more.
Use Humor for Link Marketing
Humor is a great form of content that will give people a reason to link to your content, and help it spread virally. The…
Trick or Tweet for CNN
Social media is revolutionary. It allows CNN anchor Rick Sanchez to have a relationship with 30,000 people, and make a connection with them that…
Yellowbook Launches G1 Mobile Application
Local business publisher Yellowbook has launched a new mobile application for the G1, the brand new Android-powered phone. Yellowbook already has apps for Windows…
IAB Unveils New Workflow Improvement Initiatives
The Interactive Advertising Bureau has announced new initiatives aimed at improving workflows and best practices. Here they are: E- Business Interactive Standards, a beta…
New AOL.com Launches; Due Diligence on Yahoo Merger Reported
When I read that AOL.com launched a new homepage, I naturally hopped on over there to see what the new look, um, looked like.…
14.5 Million People in the U.K. Visited at Least One Blog
comScore released a study today that found 14.5 million people in the U.K. visited at least one blog in August, representing 41% of the…
Live Search Implements Instant Answers Into Search Results
We know that searchers want answers, and there are plenty of answer sites out there to fuel their curiosity. Now, Microsoft’s Live Search team…
SEW Experts: Use Humor for Link Marketing
Humor is a great form of content that will give people a reason to link to your content, and help it spread virally. The…
SEW Experts: Trick or Tweet for CNN
Social media is revolutionary. It allows CNN anchor Rick Sanchez to have a relationship with 30,000 people, and make a connection with them that…
SearchDay | Landing Pages and the Decision-Making Process
Today's search engine marketing news and opinion: Landing Pages and the Decision-Making Process; Search Trademark Hobby Kit; Yahoo Gains Search Share; and more.
Search Trademark Hobby Kit
Who owns the trademark when it comes to search? A lot of angry litigation stems from the huge dollars that big brands measure from…
Landing Pages and the Decision-Making Process
Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design. But at…
Why CafePress Needs Online Ratings
If you’re not familiar, CafePress is a site where you can purchase custom-designed apparel and gifts. There are many merchants selling their designs as…
MapQuest Updates Widget and Local Content
MapQuest has a few noteworthy updates to its widget and local content. First up, the widget has the following updates: The Maps and Driving…
Google Checkout Shopping Cart Allows Purchase of Multiple Items
If you’ve used the Google Checkout Buy Now button, you know that it’s a bit limiting – only allowing customers to purchase one item…
SEO covered at PRSA International Conference in Detroit
I’ve just returned from the PRSA International Conference in Detroit, Michigan. The Public Relations Society of America is the world’s largest organization for public…