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Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha
Does Wolfram|Alpha, Bing, Yahoo, or Google boast the best mobile search app for iPhone? We compare features like multitasking, copy paste, voice search, making…
How Much Do Social Signals Play Into Google Rankings?
When it comes to the big black box that is Google, we will never know exactly what's going on. Does Google use social signals…
UK Reopens Google Street View Wi-Fi Investigation
The Information Commissioner’s Office (ICO) has reopened its investigation into Google's Street View Wi-Fi collecting in light of recent revelations that the company was…
Google Pays $18.6 Million Applying for 101 New gTLDs
ICANN today revealed its big list of applicants for 1,930 new generic top-level domains. Google has applied to claim 101 of those new gTLD…
Chuck Norris Facts Featured in New Google Knowledge Graph Easter Egg
Google users are being treated to a variety of fun “facts” about the television and movie actor via the Knowledge Graph feature. Among the…
Analytics Means Action: A Love-Hate Story of Data Dumped
Even though everyone measures, not everyone recommends and takes action. Your job as an analyst is to use the digital analytics to drive the…
Paid & Subscription-Based Keyword Research Tools
Insight into what people search for online is key for search marketing success. While several free keyword tools are available, paid and subscription-based services…
How to Create the Best YouTube Advertising Strategy
Which video advertising option is right for your account? How can you tell if it will go over well with your audience? Learn from…
How Green Does Your AdWords Garden Grow?
Once your account reveals the existence of a high-volume keyword, it’s time to become a keyword ecologist, exploring the habits, habitat, potential, and life…
Anatomy of a Successful PPC Ad
Five key ad copy elements will affect your prospects’ decision to click through on your ad, and then once on your page to convert.…