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Responsive Web Design: Introduction & Impact
This (relative) uniformity in mobile user experience would appear to be wonderful for search engines and developers alike. So what is responsive design? Learn…
SEO Effect Keyword Research Tool [Review]
Upon diving into SEO Effect's keyword research tool, two things are impressive straight out of the box: the research tools and the flexibility of…
Twitter Expanded Tweets Now Include Video, Images & More
A new feature could help advertisers enhance their creative messaging on the social platform. Twitter has introduced an updated version of expanded tweets that…
Cookie Crunch: Complying with the EU ePrivacy Directive in the UK
A long Directive requires brands to get "consent" before tracking consumers. If your UK site isn't compliant yet, you've probably got a breathing space…
Google, Facebook, Twitter, AOL & IAB Alliance Aims to Stop Badware
The Ads Integrity Alliance aims to stop malware and counterfeit goods ads, among other threats in advertising, by developing policy and sharing information amongst…
Bing Adds More Yelp to Local Search
Bing and Yelp are teaming up to provide more local information. Bing's U.S. users will see significantly more Yelp data included directly on Bing…
Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon
Facebook will soon launch a service that allows marketers to retarget users and bid in real-time based on their recent browsing activity. Facebook Exchange…
How Facebook Brand Page Media Exposure Affects Purchasing Behavior [Study]
A new comScore report identifies frameworks marketers can use to quantify social marketing efforts and evaluate outcomes. Key takeaways from their research demonstrate the…
Website Optimization Basics
Are your site tasks simple? Is your content easy to read? Are your forms easy to work with? Does your design guide visitors to…
The Five Forces of Keyword Competition
This framework aims to help marketers and SEO professionals easily forecast and understand the competitive intensity and rivalry for a keyword and to also…