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IWD 2018: Eight SEO ladies give their advice on being a woman in search
In honor of International Women’s Day 2018, we wanted to highlight the perspectives of women working in SEO, and how – if at all…
The 2018 guide to B2B sales, Part 3: Using CRM data for lasting benefits
In the last part of our B2B blog series, we are going to discuss tying back-end results to front-end metrics so that you can…
A forward-looking history of link building
Link building is still one of the most important aspects of SEO. No-one can deny that you need high-quality links if you want to…
Ranker: How to make a Google algorithm-proof website
Any SEO or webmaster who has ever had a website affected by a Google algorithm change – or feared being affected by one –…
How Progressive Web Apps could rule mobile ecommerce in 2018
Championed by Google since 2015, Progressive Web Apps (PWA) are set to explode as an option for brands to increase traffic and conversions on…
30 ways to market your online business for free
For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. However, it doesn’t have to be…
5 YouTube optimization tips to improve your video rankings
YouTube is huge, and it's no wonder that so many people are looking to boost the effectiveness of their content on the platform. However,…
A guide to the standard reports in Google Analytics: Real-time reports
In this series, we’re going to tackle the gargantuan task of explaining each segment of Google Analytics and the standard reports they contain. We’ll…
The 5 SEO mistakes holding your ecommerce site back right now
Ecommerce sites are so different from other web platforms that SEO for them can almost be considered a separate branch of the industry. While…
Six steps to improving your local search strategy
With local search proven to be one of the hottest SEO trends of 2017, it is projected to maintain its standing among make-or-break optimization…
Event recap: State of Search with Brainlabs
On February 22nd, leading digital media agency Brainlabs hosted the latest in its series of PPC Chat Live events at its London HQ. With…
15 actionable SEO tips to improve your search rankings
Google's RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience.…
Migrating HTTP to HTTPS: A step-by-step guide
On February 8th 2018 Google announced that, beginning in July of this year, Chrome will now be marking all HTTP sites as ‘not secure’.…
Are keywords still relevant to SEO in 2018?
Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. However, when…
Pricesearcher: The biggest search engine you’ve never heard of
If you ask Siri to tell you the cost of an iPad near you, she won’t be able to provide you with an answer,…
The SEO’s essential guide to web technology
As an SEO professional, it is essential for you to understand the various languages and technologies and technology stacks out there that comprise the…
Three SEO issues that your SEO report needs to include (but you probably overlook)
Good SEO reporting is tough. There's so much conflicting and outdated advice in our industry that in many cases, SEOs tend to focus on…
Overcoming 4 black hat SEO techniques that spammers and scammers use to harm your search rankings
The dark side of SEO can be crippling to a business if they aren’t aware of how to fight back. Here are four negative…
4 local SEO strategies for small and medium businesses
For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having…
How can you determine your website’s authority, and what can you do to improve it?
The Domain Authority metric was developed by Moz as a means of quantifying your website's relative importance as a whole - its authority. Like…