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Making the argument for nofollow links in SEO
Making the case as to why your SEO team should pursue or at least respond to opportunities even though the result will be another…
How to use XPath expressions to enhance your SEO and content strategy
How do you streamline research to produce content that addresses customers’ top questions and product concerns? Look no further than XPath Expressions. Catalyst’s Brad…
SEO takeaways from 2020: A review of the most unusual year for search
A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus, a bonus list of…
How brands should meet customers in their new (virtual) reality
Brands are increasingly providing online shoppers with great virtual interactions. Here's how to create compelling marketing around these evolved websites.
How to analyze on-page copy quality
How to tell if your content quality is high enough for Google to be willing to rank the page high enough? Here are a…
Should you use Google’s updated Disavow Links tool?
Edward Coram-James looks into whether the recent changes Google has made to its Disavow Links tool are as beneficial to SEO practitioners as they…
Six ways to steer marketing in the post-pandemic world
The COVID-19 pandemic changed the way consumers behave. Six strategic tips to help you market in the nearly post-pandemic world.
What affiliate marketers have missed about Google Analytics
This article details the benefits and limitations of GA for affiliate marketers. It then discusses how to use various tools with GA to improve…
Five email marketing predictions: Continuing trends and new opportunities
Email marketing 2021 and how 2020 impacted the Industry’s most valuable channels. Validity's VP of Customer Engagement shares email marketing predictions.
Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!
Here’s how Google’s new algorithm changes can affect your page rankings, as well as the practical steps you can take to stay on top.