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The best SEO influencers and resources to follow
The SEO industry has spawned a vast array of influencers, dispensing invaluable insights that businesses can apply to their own strategies. With luminaries like…
5 ways to identify potential featured snippets to rank for
Have you been wondering how to start owning Google’s featured snippets for your brand? The first, and most important, step in earning featured snippets…
How to escape Google’s filter bubble
Over the years, Google has greatly increased the extent to which it tailors results to the user, with the aim of improving accuracy and…
The best Google Chrome extensions for SEO
Google Chrome has taken a dominant position as the world’s favorite desktop browser, and it can be customized using tens of thousands of downloadable…
Why site speed is as important as ever on the visual web
As the internet has become a more important part of our daily lives, our online experience has evolved and we prefer much more visual…
Switching to HTTPS: Is it really worth it?
Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around that extra ‘s’. While…
How to optimize your content for Q&As
Google's Featured Snippets and the rise of voice search has made optimizing content for question-based queries more important than ever. What can search marketers…
7 things to consider when choosing an ecommerce platform
With ecommerce growing rapidly year-on-year, it's essential for online retailers to have the right technology to underpin their strategy. But with so many platforms…
6 ways to market your local business online (beyond Google Maps)
Local businesses have lots of great opportunities to use digital channels to their advantage. Here are a few actionable ways to promote your local…
Does it matter what department your SEO team is in?
Whether in an agency environment or inside a business, your SEO team is affected by where it’s placed within the organization. So what are…
A world without “(not provided)”: How unlocking organic keyword data leads to a better web
For close to six years, marketers have been forced to deal with a lack of visibility over their organic keywords. But data analysis and…
8 ways of using collaborative tools to effectively manage remote teams
The remote workforce is growing exponentially, and corporate global companies and first year startups alike are turning to remote teams to get the job…
How brands’ domination of paid and organic search has changed with the evolution of search
With mobile search now accounting for 60% of total search volume and 20% of searches coming from voice, it is easy to say the…
Mobile SEO: The 3 areas that really matter for SEO performance
Mobile SEO is distinct from its desktop counterpart in significant - sometimes very subtle - ways. As mobile usage continues to grow, user behaviors…
Google’s constantly evolving search experience – and how it changes the game for local SEO
The importance of local SEO cannot be understated when you consider the dominance of mobile and the sky-high user expectations of being shown the…
7 more tips to improve your content creation
How can you improve your content creation? In Part 2 of our two-part series, we look at seven more actionable tips to improve your…
8 tips for improving your content creation
The rise of content marketing has brought content creation to the forefront for all businesses. Earlier this summer, I presented on “15 ways to…
How to optimize for user intent in search
User intent, also known as searcher intent, is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing…
What does visual search mean for ecommerce in 2017?
Since the early 2010s, visual search has been offering users a novel alternative to keyword-based search results. But what commercial opportunities does it offer…
What will Google’s expanded policy on harmful content mean for SEO companies?
Google recently announced that it will be expanding its hate-speech policy for publishers that use the company’s ad network. How does this affect SEO…