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Average Search CPC Data by Category for October 2008
Cost-per-click data by vertical category in search in the U.S.
SearchDay | Use Online Public Relations for Link Marketing
Today's search engine marketing news and opinion: Use Online Public Relations for Link Marketing; The Good, the Bad and the Ugly: Click-Through and Conversion…
Looking for Holiday PPC Tips?
There were lowered expectations for the 2008 Holiday shopping season before the bottom dropped out of the economy, but now it’s even worse. But…
The Good, the Bad and the Ugly: Click-Through and Conversion Rates
What's a good click-through rate? What's a good conversion rate? That's not an easy question to generalize on, but there are some guidelines that…
Incentives Work: Microsoft Seeing Positive Results from Cashback Program; Partners with Shopping Cart Providers
It’s easy to pick on Microsoft. It’s practically a national pastime at this point. So when they announced their Cashback program to help grow…
Use Online Public Relations for Link Marketing
Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. It's a great way…
Yahoo! Shopping Launches Deal Finder
Yahoo! Shopping has launched a deal finding portal called Yahoo! Deals. You can access the portal at deals.yahoo.com. It culls sales on various products…
Google Site Search Offers On Demand Indexing
Google announced early this morning that they have updated their Site Search product to provide for on demand indexing of your site. What…
YouTube Rolls Out Sponsored Videos
Paid search has come to YouTube. Users can pay to have their videos appear in a right hand sidebar called “Sponsored Videos” in the…
Google CEO to Speak About the Future of Tech in DC Next Week
Eric Schmidt may have turned down the job of Obama’s CTO, but he’s still part of the President-elect’s transition team. And during this transition…
SEW Experts: Use Online Public Relations for Link Marketing
Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. In today’s linkbuilding column,…
SEW Experts: The Good, the Bad and the Ugly: Click-Through and Conversion Rates
What’s a good click-through rate for a search ad? What’s a good conversion rate? That’s not an easy question to generalize on, but in…
SearchDay | Must We Unlock the Deep Web?
Today's search engine marketing news and opinion: Must We Unlock the Deep Web?; Assembling Your Landing Page Optimization Dream Team; Google Updates Search Results…
Assembling Your Landing Page Optimization Dream Team, Part 1
The success of your testing program relies heavily on the cooperation of many people in your organization. There are some key roles that you'll…
Must We Unlock the Deep Web?
Search engines are good at what they do, but they aren't especially great at it. Local information, research documents, mountains of medical data, and…
Women Plan to Spend Less this Holidays, First Cuts Going to Themselves
Women are planning to spend less according to two surveys released today. In a survey by the Marketing to Moms Coalition, moms plan to…
Google Updates Search Results for iPhone
iPhone users, get happy. Google has updated the search results for your device. It’s a cosmetic change that displays the results in a more…
New Yahoo! Home Page Includes Updated User Interface
The new Yahoo! front page went into testing a couple months ago. The redesign effort also coincides with the new user interface, YUI 3.…
Google Tracks Flu Trends Across the United States
Every year the flu hits and while it may just seem like a miserable couple of weeks for those who get it, it actually…
SEW Experts: Must We Unlock the Deep Web?
Search engines are good at what they do, but they aren’t especially great at it. Local information, research documents, mountains of medical data, and…