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SEW Experts: Assembling Your Landing Page Optimization Dream Team
The success of your testing program relies heavily on the cooperation of many people in your organization. In today’s By the Numbers column, “Assembling…
Google AdWords Quality Score — That’s Old-School for SEO
Google's rules for improving Quality Score of AdWords ads will sound familiar to anyone who's been doing SEO. By optimizing your Web site for…
6 Things You Might Be Doing Wrong (And How to Fix Them)!
When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues fall within…
Incisive Media Promotes Matt McGowan to VP/Publisher for Digital Marketing Businesses
Incisive Media announced today that Matt McGowan is being promoted to vice president and publisher for its digital marketing businesses, including the ClickZ network,…
SearchDay | Google AdWords Quality Score — That’s Old-School for SEO
Today's search engine marketing news and opinion: Google AdWords Quality Score -- That's Old-School for SEO; Six Things You Might Be Doing Wrong (And…
Cars.com to Hold Free Webinar Discussing How Online Ads Drive Offline Traffic
Auto search engine Cars.com is offering a free webinar intended to help dealerships learn how online advertising can drive offline traffic. The webinar will…
Google Toolbar Update Features News Tabs
Google Toolbar 5 for IE was recently released, and it includes an update to its News feature. Now, a drop down box includes tabs…
Microsoft Strikes Toolbar Agreement with Sun Microsystems
Microsoft has struck a deal with Sun Microsystems to have the MSN toolbar downloaded with Java Runtime Environment (JRE). The agreement will give Internet…
Google Ad Planner Now Available to Everyone
Earlier this year, Google launched a media measurement tool called Ad Planner, designed to assist media buyers in their purchasing decisions. The tool was…
SEW Experts: Six Things You Might Be Doing Wrong (And How to Fix Them)
When you look at what is and isn’t working for a small business Web site, you’ll find that the most frequent issues fall within…
SEW Experts: Google AdWords Quality Score — That’s Old-School for SEO
Google’s rules for improving Quality Score of AdWords ads will sound familiar to anyone who’s been doing SEO. In today’s natural search column, “Google…
Universal Search: The (War) Elephant in the Room
When the ancient Romans tried to defend themselves from Hannibal's war elephants, they learned that they needed to throw away their old ideas about…
Build Your SEM Network — Get LinkedIn
How does one go about getting a job in search, or enhancing their career as a search professional? A partial answer to this question…
SearchDay | Universal Search: The (War) Elephant in the Room
Today's search engine marketing news and opinion: Universal Search: The (War) Elephant in the Room; Build Your SEM Network -- Get LinkedIn; Google's Schmidt…
hiogi to Provide Q&A for Skype
Hiogi has been tapped to provide a Q&A search for Skype. This will allow Skype users to ask search questions and get answers directly…
LinkedIn Combines Social and Search in New Events Feature
LinkedIn has announced yet another launch. This time it’s a robust Events feature that includes social and search to boot. Members will receive recommendations…
SES Chicago Delegates: “Who Are Those Guys?”
Search Engine Strategies Chicago starts in four weeks on Dec. 8, 2008. Since SES Chicago is the only SEM conference in the Midwest, it…
AT&T Launches Online Video Search Site, VideoCrawler.com
AT&T is getting into the online video search game. They’ve launched VideoCrawler.com, which indexes videos from thousands of video sites. Users can organize videos…
Google CEO Schmidt Will Not Be Obama’s CTO
President-elect Barack Obama ran on a technology platform that included creating a new cabinet-level position of Chief Technology Officer (CTO). Many names have been…
AOL’s Platform-A Collaborates with T-mobile for 2 Day, Billion Impression Ad Blitz
AOL’s Platform-A has collaborated with T-mobile for a two day ad blitz. The campaign will have the mobile carrier buying 1 billion impressions over…