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Doing A Google Search Impacts The Environment!
Seems you can boil water for a cup of tea with the amount of energy it takes to do two Google searches, according to…
Search Ad Quality Score 101, Part 2
Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to…
7 Social Media Predictions for 2009
It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for…
It’s “Horses for Courses” at SES London 2009
A year ago, I wrote an article for Search Engine Watch entitled, “It’s ‘Horses for Courses’ at SES London.” In the article, I said…
SEW Experts: 7 Social Media Predictions for 2009
It’s a new year, which means it’s time to raise a virtual glass within your social network and toast your collective social graphs for…
SEW Experts: Search Ad Quality Score 101, Part 2
Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to…
SearchDay | We’re All Convertibles, And It’s Time to Take the Top Down!
Today's search engine marketing news and opinion: Lies, Damned Lies, and Statistics; PPC Landing Pages: Surprising Examples; Is Yahoo on the Verge of Naming…
We’re All Convertibles, And It’s Time to Take the Top Down!
Many of us are still looking at the Web through a narrow perspective of search. If we think in terms of what search is…
Lies, Damned Lies, and Statistics
Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding…
PPC Landing Pages: Surprising Examples
It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages.…
Is Yahoo on the Verge of Naming Yang’s Replacement?
The Wall Street Journal today is reporting that a new Yahoo! CEO could be named as early as next week. Lately, the buzz has…
Ogilvy Public Relations Launches Social Media RSS Dashboard
Ogilvy Public Relations has launched The Daily Influence, something they call a social media RSS dashboard. Built on Netvibes, an RSS aggregator (aka newsreader),…
Yelp User Being Sued for Negative Review
A new lawsuit brought by a San Francisco chiropractor Steven Biegel is raising a very good question about online reviews. The chiropractor was none…
Web Analytics Association Releases 2009 Outlook Survey Data
The Web Analytics Association has released data from a survey conducted about analytics proffesionals’ plans for the coming year. Here’s what they found: Over…
SEW Experts: We’re All Convertibles, And It’s Time to Take the Top Down!
Many of us are still looking at the Web through a narrow perspective of search. If we think in terms of what search is…
SEW Experts: Lies, Damned Lies, and Statistics
Over the past year, I’ve been in numerous meetings with advertisers, agencies, and online media vendors, and I’m often amazed at the confusion surrounding…
SEW Experts: PPC Landing Pages: Surprising Examples
It’s time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages.…
SearchDay | Don’t Overlook These Link Building Opportunities
Today's search engine marketing news and opinion: Don't Overlook These Link Building Opportunities; Three Major Announcements from Microsoft Regarding Live Search; Yahoo Gets Into…
Yahoo Gets Into the TV Business (Kinda), While TiVo Gets Into Search (Sorta)
The news coming out of this year’s CES is turning out to be a showcase for the way things are changing for the internet,…
Web Application Delays of 5 Seconds or More Significantly Affect Business Performance
If you have web applications as part of a linking strategy or other online marketing strategy, be sure you don’t have delays of 5…