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How to Write an Effective SEO Case Study that Converts: 8 Killer Tips to Seal the Deal
A case study is a simple document that can become your best performing sales tool. Want to showcase your skills and talents to convince…
How to Find (and Hire) Quality Freelancers to Write Content & Linkable Assets
Publishing value-driven, quality content is a major key to SEO success. But finding a pool of reliable freelancers who have great writing chops and…
Content is King & Other White Lies We Tell Ourselves
With the infamous Google Penguin and Panda updates dismantling and devaluing various link building and outdated spammy strategies, many SEOs have immediately jumped ship…
Tumblr: A Growing Search Acquisition Opportunity for Brands
Desktop unique visitors to Tumblr may be up 100% year over year, and mobile visitors to Tumblr may be up 50% since March, but…
Google Acquires VirusTotal Security Tool
Google has bought web-based security tool developer VirusTotal. Google will continue to maintain the VirusTotal online malware scanning tool and the VirusTotal team will…
Selecting an SEO Firm: The What, How, and Who
When you're looking to hire an SEO agency or individual, look at their background. Don't hire based on how much they cost, or what…
Star Trek Google Doodle Boldly Goes Where No Doodle Has Gone Before
Trekkies and geeks worldwide will certainly rejoice at today's Google Doodle – complete with animations and its own storyline – that celebrates the 46th…
Beyond Links: Reaping the Long-Term Benefits of Content Marketing
Content marketing has the power to produce more than just links – it can enhance your brand image and build relationships with key brand…
Sudden Search Traffic Drop? 6 Questions to Help Diagnose the Cause
Your website is humming along, then suddenly your traffic plummets. While could be a serious problem, you don’t have to panic. Use this checklist…
Bing It On! Bing Goes Toe-to-Toe Against Google
A recent study conducted by Microsoft showed people prefer Bing search results nearly 2-to-1 over Google's results. According to the survey, even those who…