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Setting Expectations for Search Engine Optimization
How many SEOs have suffered because of unrealistic expectations from clients? That situation can be avoided if you spend the time before an agreement…
Adobe Launches SEO Technology Center for Flash
In the not-so-distant past, sites built using Adobe’s Flash technology were invisible to search engines. Both search engines and SEOs have continued to work…
Yahoo Adds Targeting to Search and Content Ads
Yahoo has added some new features to its Sponsored Search and Content Match ads, including demographic targeting, ZIP-level geotargeting, and dayparting/ad scheduling. As Carrie…
YouTube Dominates Online Video Market on Both Sides of Pond
Two weeks ago, I reported that YouTube had surpassed 100 million U.S. viewers for the first time. According to comScore Video Metrix, 100.9 million…
SES New York Veterans Don’t Need No Schedule Optimization
With Search Engine Strategies getting underway next week, veterans of SES New York don’t need no stinking schedule optimization services — even if I…
SearchDay | Setting up PPC Campaigns 101
Today's search engine marketing news and opinion: Setting up PPC Campaigns 101, Part 1; Fishing for SEO; Behavioral Targeting: Profiling or Perfecting User Experience?;…
Fishing for SEO
The old proverb about giving a man a fish vs. teaching him to fish is often frustratingly applied to SEO. It seems as if…
Utah Search Bill Pulled from Senate Vote, Postponed Until 2010
The Senate sponsor of the latest Utah search bill, Curtis Bramble, pulled the it from being voted on by last Thursday’s deadline, according to…
The Truth About SEO: Great Book By Rebecca Lieb
Former Editor-in-Chief of ClickZ Rebecca Lieb has published a book “The Truth About Search Engine Optimization” which I highly recommend for novice and intermediate…
Come To IM Charity Party During SES NY
There will be a great charity event on Monday night March 23rd during SES NY. All money goes to charity and there is an…
Facebook Connect Now Available for iPhone
Facebook Connect is a web development tool that helps sites add social networking (similar to Google Friend Connect). Now, Facebook developers have released a…
Bebo Expands to Five More European Countries
Social network Bebo, which was acquired by AOL last year, has expanded to five additional European countries. The countries are: France, Germany, Italy, Spain…
February 2009 Sees Increase in Search Queries
comScore has released search rankings for February 2009. When they release rankings, they compare them to the month before. Of course, that’s a bit…
Schedule Optimization for Newbies at SES New York 2009
Search Engine Strategies gets underway next week. If you’ve never been to SES New York before, then navigating the conference agenda can seem almost…
SES Toronto Speaking Pitches – Now Open
Want to speak at SES Toronto? Due to the limited number of time slots, proposals for new sessions are already closed, but we’re now…
Behavioral Targeting: Profiling or Perfecting User Experience
Some see behavioral targeting as the ultimate marketing tool. Others see it as a gross invasion of privacy. As usual, the truth is likely…
Enter Today To Win an Extreme Makeover at SES New York 2009
I’ll take a closer look at the SES New York conference agenda next week, but there is one deadline that you don’t want to…
Girl Scouts Nix Internet Advertising, Fear Predators Will Order In
The Girl Scouts have ordered a North Carolina girl’s plans to sell cookies online, fearing safety issues, the Associated Press reported. The Ashville Scout…
Waggener Edstrom Releases Twitter Monitoring Tool: Twendz
Earlier this week, Waggener Edstrom released a beta version of a conversation-monitoring device specialized for Twitter, called “Twendz.” According to a story in PR…
Hulu Adds Social Networking, Celebrates First Year
Online video site Hulu is celebrating its first birthday by adding social networking to the site. Dubbed “Hulu Friends,” users can do the usual:…