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Google AdWords Unveils New Templates for Coupon Display Ads
Google AdWords has released new templates that allow you to create coupons for display advertising. The ads can then run on the Google Content…
In Search Race, Ballmer Seeks More Eyeballs
Microsoft CEO Steve Ballmer just can’t get away from questions about going after Yahoo – again. Just over a year after the software giant…
Google Launches Two New TV Ads Reporting Features
Google has released two television advertising reporting features. They are: Google Analytics enhancements – Now, you can track TV ads by the hour and…
Search for SEM conference and find SES New York 2009
When I conducted a search yesterday on Google for “SEM conference“, the top sponsored listing was for Search Engine Strategies New York. However, the…
SearchDay | The Decision-Making Funnel, Stage 1: Awareness
Today's search engine marketing news and opinion: The Decision-Making Funnel, Stage 1: Awareness; Report: SMBs Expected to Spend More Online; adCenter Releases New Conversion…
Travel Search Site Travelocity Launches Toolbar
As we all know, the economy has been volatile, which usually bodes not-so-well for industries that are on the indulgent side. But Travelocity is…
The Decision-Making Funnel, Stage 1: Awareness
Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort…
Dennis Woodside Tapped to Replace Tim Armstrong at Google
Dennis Woodside has been tapped to replace Tim Armstrong at Google. Woodside was formerly Google’s VP of U.K., Benelux, and Ireland. Armstrong was Sr.…
adCenter Releases New Conversion Tracking Options
Microsoft’s adCenter has released new converstion tracking options. They are, according to the adCenter blog: Count One Conversion Per Click: adCenter will only count…
Report: SMBs Expected to Spend More Online
Local advertising spending by small-to-medium U.S. businesses will grow by almost 34 percent from 2008 to 2013, and nearly 70 percent of their interactive…
@guykawasaki & Lucille Ball: Personal Channels & Social Media Success
My wife is a prolific generator of content. She takes, on average, 200 photos per day, writes a public blog, and sends detailed, engaging…
SES New York is SEO Conference for Search Engine Optimizers
For the past few days, I’ve outlined the sessions at Search Engine Strategies New York that should appeal to newbies and veterans next week.…
SearchDay | Setting Expectations for SEO
Today's search engine marketing news and opinion: Setting Expectations for Search Engine Optimization; Better Targeting = Better Leads -- Demographics for SMBs; Yahoo Adds…
Mobile Internet Usage Becomes the Norm for Many in U.S.
A growing number of Americans are using the mobile Web daily -- and it's more than just the iPhone population.
AOL Completes Platform-A Transformation from DoubleClick to ADTECH
AOL has announced the completion of transitioning from providing offerings via DoubleClick to providing full service offerings via ADTECH. AOL acquired ADTECH in 2007.…
Next Version of Google Chrome Released Into Beta
Google’s browser, Chrome, was released as a beta last year. Then, in December, it was released out of beta. Now, the next version has…
Google Friend Connect Launches API
Google Friend Connect, the tool that allows web developers to add social networking to any site, has launched an API. Here’s what site owners…
Google Adds Partners and Ads to Hosted News
Google has made a couple of announcements regarding Hosted News. First up, 8 news agencies have been added as Hosted News partners. All of…
SEO Samba picks winner of SES NY Twitter contest!
SEO Samba declared Romie as the winner of its SES NY Twitter contest today. Congratulations, Romie! You get a free pass to attend SES…
Better Targeting = Better Leads — Demographics for SMBs
Demographic targeting can be intimidating, but it doesn't have to be. Applying some small business common sense to the topic can bring you some…