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Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs
Government time and money could be better used supporting the type of innovation at companies like Google – as opposed to pandering to the…
Using Web Analytics for PPC Optimization
Campaign optimization is one of the most important tasks a PPC manager can perform and essential to PPC success. But if you’re spending all…
A Refresher on Retargeting & Helpful Tips
Retargeting has been a growing trend in marketing because of the perceived ROI it brings. But what is retargeting exactly and how can it…
Are Google Maps Staffers Being Tempted by Apple?
Apple is reportedly seeking employees that have experience working on Google Maps, after it became apparent last week that its own Maps app on…
Iran Government Filtering Google Searches, Gmail
The Iranian government has started filtering Google searches and Gmail in order to increase its own security. The Iranian government announced its intention to…
Google Rich Snippets Testing Tool Gets New Name, Design, Languages
Google announced changes to the rich snippets testing tool late last week, including new languages and a new name, the Structured Data Testing Tool.…
Facebook Adding Search History to Activity Log
Facebook has announced that it will be rolling out a personal search history record within the Activity Log over the coming weeks, as Mark…
46 Ways to Kill It With Content
Manipulative techniques are being rendered redundant. Now is the time to embrace change. Creating killer content will lead that charge. Check out this list…
How to Quickly Identify Duplicate Content With a Site Crawl
This article is a simple breakdown of how to go about using a SEO site crawler to quickly identify duplicate content. Screaming Frog is…
How to Launch an Ad Campaign on YouTube for the Holidays
Marketers should be launching ad campaigns on YouTube in time for the holidays. To do so, you’ll need to make a video, using these…