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SEW Weekly: Successful In-House SEO Strategy & Google Paid Search Updates
What happened on SEW weekly last week? Special guests from AOL and Covario shared tips and tricks for more effective in-house SEO; show hosts…
4 Tips to Create Paid Search Support for Promotions & Public Relations
To boost promotions with a paid search campaigns, it’s important to have ad copy that supports the promotion and PR; purchase promotion and PR…
How to Build Share-Worthy, Link-Worthy ‘Complete’ Content the Search Algorithms Will Love
If a post is well written and makes a good point, but falls short somehow – if the idea isn’t closed up tightly and…
How the ‘Digital Endcap’ Can Help Improve Online Retailers’ Bottom Lines
Seeking more dollars this holiday season? Meet the Digital Endcap – a display ad for a manufacturer that appears on a retailer’s website, allowing…
Google Loses Defamation Suit for Linking Australian Man’s Image to Gangster
Google has been successfully sued for defamation in Australia by a man who found his image associated with gangsters in search results. The man…
Leveraging Twitter & Facebook Ads at #SESChi
Merry Morud from aimClear and TPG’s Justin Freid share a sneak peek into their upcoming SES Chicago session, Leveraging Twitter & Facebook Ads. Listen…
Obama vs. Romney: Who’s Winning the YouTube Vote?
President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the…
Googling = Research for 94% of Teen Students [Study]
Google is the primary way teenagers conduct research in today’s digital world, according to new Pew research. Teachers say teens are most likely to…
The Client’s Guide to Publishing Infographics
This guide explains what the vendor does and what you, the client, owns for your next (or first) infographic project. Come launch day, there…
B2B Content Strategy: How to Ensure Your Content Stars Align
Content is easy to do wrong because there’s no concrete way of doing it right. So take charge of content strategy from the ground…