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Industry

Focus on Who, What and How Before Crowdfunding Your Project

You have an idea and want to bring it to market; fast! Crowdfunding is a proven way to raise capital and go-to-market at the…

By Erick Mott · 10 Nov 2012

Local

47% of National Brands to Invest More in Local in 2013 [Study]

Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey…

By James Dohnert · 09 Nov 2012

SEO

How to do Awesome SEO Keyword Research for a Large, Templated Site

Looking for keywords to help a formulaic, themed site rank ? Learn how to work out which modifying terms (or “modifiers”) are the most…

By Richard Kirk · 09 Nov 2012

PPC

3 Ninja PPC Techniques to Help Retailers Get Ready for Cyber Monday

E-tail marketing is extremely complex and competitive. Margins are low, products are mostly standardized, and competitors are very aggressive. However, all hope is not…

By David Jaeger · 09 Nov 2012

SEO

It Doesn’t Matter What You Call Your Online Strategy!

The digital marketing industry changes fast and with that change comes a call for new nomenclature. But the more things change; the more they…

By Kevin Gibbons · 09 Nov 2012

Local

Mobile Ad Revenue Outlook: Local Search Leads the Way

Local's growing share of mobile advertising will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage and the…

By Michael Boland · 09 Nov 2012

Industry

1 Way Not to Wish You Had Just Done That Before Black Friday

Brothers, Bryan and Jeffrey Eisenberg have published a mini-ebook for marketers looking to boost holiday sales. The ebook lists more than 21 tactics to…

By Jonathan Allen · 08 Nov 2012

SEO

Google Penguin: What Lurks Beneath the Surface?

Other than cleaning up the quality of the Google index what else could the objective of the Penguin updates be? Much like the icebergs…

By Kristine Schachinger · 08 Nov 2012

Analytics

Increase PPC & SEO Conversion With Email Nurture

With the costs of pay-per-click advertising and search engine optimization efforts rising, the emphasis of a small business online marketing campaign will increasingly turn…

By Adam Stetzer · 08 Nov 2012

Industry

Google UK Search Market Share Slips Below 90%

Google's search market share in UK is much bigger than USA. However, new data from web tracking firm Experian Hitwise found that Google's share…

By Dan Worth · 08 Nov 2012