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SEO

After Panda & Penguin, is Google Living Up to Its Great Expectations?

Google is a complicated “piece” of software that is being updated constantly, with each update theoretically bringing new fixes and improvements. But Google is…

By Razvan Gavrilas · 05 Dec 2012

SEO

Advanced Search Operator Tactics

A better understanding of advanced search commands, will make you more resourceful when doing site auditing, link prospecting, and competitor analysis. Let's explore the…

By Bonnie Stefanick · 05 Dec 2012

PPC

5 Remarketing Tips to Maximize Your Holiday SEM

As the holidays approach, people will almost certainly make several purchases. Thanks to remarketing, you know they’ve been to your site and have some…

By Susan Waldes · 05 Dec 2012

SEO

5 Top SEO Fallacies: A Myth-Busting Rant

The following post deals with things that have already been beaten to death, dozens of times. Yet, still, these myths pop up time after…

By Doc Sheldon · 04 Dec 2012

SEO

5 Graphics that Recap the Most Important Google SERP Changes in 2012

A lot has changed in the search industry this year, but perhaps nowhere more than in the search engine results pages. Here's a review…

By Nathan Safran · 04 Dec 2012

PPC

6 AdWords Enhancements Offer More Insights, Efficiency

Google has recently upgraded tools in AdWords to drive efficiency and give access to incremental insights for your data. Here are a few that…

By Jason Tabeling · 04 Dec 2012

PPC

Microsoft Launches Bing Ads Sweepstakes & Funny Internet Explorer Video

SMBs have the chance to win up to $3,000 in Bing Ads credits. There are also two second prizes of $1,000 in Bing Ads…

By Greg Jarboe · 04 Dec 2012

Social

95% of Tech Consumers Use Social Media [Study]

New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Fifty-three percent of…

By James Dohnert · 04 Dec 2012

Mobile

Google: Searches Can Accurately Predict Smartphone Sales [Study]

Search volume can predict smartphone sales with over 90 percent accuracy, according to a new study from Google. Google's "Smartphone Launch Predictor" study found…

By James Dohnert · 03 Dec 2012

SEO

Looking for the Juiciest ROI? Pluck the Low-Hanging Keywords

Once you've established foundational SEO value and cast a very wide net with keyword targeting, it's time to get more surgical. Here's how to…

By Ken Lyons · 03 Dec 2012