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Blind Search Test: You Might Be Surprised at Which Results You Prefer
Last night, I began playing around on BlindSearch, which returns results from Google, Yahoo! and Bing, but doesn’t tell you which one is which.…
Bing’s Conversion Rates are Awesome; Volume, adCenter, and Agency Relations Not So Much
Today I had the great privilege of meeting with Bing Director Stefan Weitz and local search marketers here in Raleigh, NC. There was a…
Is Google the Lazy Man’s Marketing Method?
Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time to focus…
Search Engine Wars, the Local Front
Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in…
Twitter to Launch Opt-In Geolocation Feature
Twitter has announced plans to roll out a geolocation feature. It will also be included in Twitter’s API so developers can make use of…
Facebook to Allow Simultaneous Twitter Updating, But Only for the Rich and Famous
If you’re important enough to have a Facebook Page (as opposed to an individual profile like the rest of us), then you’re getting the…
SearchDay | Measuring Success — How Deep Do You Go?
Today's search engine marketing news and opinion: Low-Hanging Fruit for Content Promotion & Links; The Art of the Landing Page; Building Trust is Key…
Google Enterprise Labs Launches Side-By-Side Search Tool
If you’re using Google Enterprise to fuel your search, then a new feature can help you tweak the search results you’re getting. The feature…
The Number One Google Killer: Google
Have you noticed lately that Google wants to keep connecting all of your logins on various products together? You’re not alone. Have you wanted…
Assert Ownership Over Your Online Identity with PeoplePond Profile
One of the new exhibitors at SES San Jose 2009 was PeoplePond. The company offers a unique Internet service that provides personal brand visibility,…
Measuring Success — How Deep Do You Go?
How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can…
Low-Hanging Fruit for Content Promotion & Links
Not getting the links you'd like? The problem might be that your focus is too broad and competitive. Targeting low-hanging fruit for your niche…
Google Chief Economist Says Conversion Rate Doesn’t Vary Much by Ad Position
Google’s Chief Economist Dan Friedman Hal Varian and his team have conducted research on whether ad position affects conversion rate. Their conclusion is that…
Google Insights for Search Expands to 39 Languages, Adds Features
If you don’t speak English (you’re probably not reading this), but you’ll be able to use Google Insights for Search if you do speak…
70% of Canadians Have to Search Again
New data from Hitwise shows that Canadians are having a hard time finding what they’re looking for in search. Up to 70% of Canadian…
The Art of the Landing Page: 7 Tips For Increasing Conversions
Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several…
Building Trust is Key to Great Global Search Marketing
Too often, multilingual-targeted search marketing campaigns fail miserably because they actually instill more distrust within the content of their ad copy and landing pages…
People Still Talking About Charlene Li Keynote at SES San Jose 2009
Almost a week later, people are still talking about the Charlene Li keynote at SES San Jose 2009. It was entitled, “How to prepare…
Bing Only Search Engine in Top 5 to Gain in July 2009 (And For Two Months Straight)
comScore has released their search market share rankings for July 2009 and Bing continues to gain share. In June, they gained 0.4% share and…
SearchDay | Performance-Based Pricing for SEO?
Today's search engine marketing news and opinion: Performance-Based Pricing for SEO?; Don't Be That Site -- You Know the One; Google Plans to Update…