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Make Content Marketing Work: 3 Tips to Activate Your Top Influencers
Creating content you think is useful and relevant isn’t enough to make your content marketing program work. You need the energy and influence of…
A Revealing Look at Top Valentine’s Day Searches – From Gifts to ‘Die Hard’
Ah, Valentine’s Day. It’s the beloved holiday full of hearts, flowers, candy, and of course searches and ads that hopefully lead to that perfect,…
Facebook Lookalike Audiences Helps Target Ads at Lower CPA
Facebook has expanded its custom audience targeting feature to now include "lookalike audiences." By porting their CRM databases to Facebook, advertisers can reach existing…
Valentine’s Day Ferris Wheel Google Doodle Searches for a Perfect Match
Google's logo today combines Valentine's Day with a tribute to American engineer George Ferris. When you click on the heart button, the Ferris wheels…
66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]
Advertisers report that they are taking an integrated approach to social media advertising. Still, a major problem for advertisers using paid social ads is…
Google Has 4th Best Corporate Reputation [Poll]
For the eighth year in a row, Google has made into the top five of an annual survey of the U.S. general public on…
Marissa Mayer Not Happy With Yahoo-Microsoft Search Deal
The Yahoo-Microsoft search deal isn't working as planned. Speaking at the Goldman Sachs Technology and Internet Conference, Yahoo CEO Marissa Mayer said she wants…
AdWords Enhanced Campaigns Hands-On
Google is rolling out enhanced campaigns to select AdWords users. If you haven’t upgraded yet, here’s a first look at the good, the bad,…
Freeing Analytics from Your Digital Agency’s Closet
Creating a data-friendly culture, where people from all areas of your company are excited by numbers and don’t fear them, takes serious work. It…
The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck
Some sites hit by Panda or Penguin experienced a surge in traffic before being hammered. The secret lies in understanding the SEO tactics being…