Latest stories
27,336 articles, newest first.
Microsoft tests AI Mode branding for Copilot Search across Bing and Edge
Microsoft is testing AI Mode branding across Bing and Edge, with new AI Mode entry points connecting users to its Copilot-powered search experience.
Microsoft Copilot now lets marketers build their own apps and dashboards
Microsoft’s new Code feature can turn natural-language instructions into internal apps, trackers, dashboards and automations, without requiring users to start with traditional programming.
Google tests new loading button for AI Overviews
Google is testing a new loading button for AI Overviews that shows the full overview at once without a 'Show more' button, continuing a…
Google tests shorter AI Overview design on desktop
Google is testing a shorter AI Overview design on desktop, potentially giving organic results below it more visibility and clicks.
Bing tests Read more button for organic results
Bing is testing a 'Read more' button for organic results, following a similar feature Google rolled out globally this year.
Bing tests AI Mode tab in its search menu
Bing is testing an 'AI Mode' tab in its search menu, mirroring Google's own AI Mode tab and suggesting Bing may be exploring similar…
Amazon SEO: The complete guide for new and experienced sellers
Choose relevant keywords, make product listings easier to evaluate and work out why shoppers aren't finding or buying your products.
Google Releases September 2026 Spam Update
Google has rolled out the September 2026 spam update. The update applies globally across all languages, with a rollout window of up to two…
How to use Search Console’s new multimodal search filter
Google now separates image-led web searches from text searches in Search Console. Here’s where to find the new filter and what each report shows.
Google AI Mode carousel now shows a mix of blog and product pages
oogle AI Mode's product carousel appears to be mixing in blog content alongside product listings, a shift from the typical all-product carousel format.
Google Search Console adds new multimodal filter
Google Search Console now includes a multimodal filter tracking searches made through images, Lens, and Circle to Search, with data currently available starting from…
Bing free listing panel now showing more ads
Bing's free listing panel is now showing more ads mixed in with organic listings, a change that could benefit advertisers but may confuse users.
Google tests bigger Local Services Ads listings in SERP
Google is testing larger Local Services Ads listings in search results, a change spotted by Anthony Higman that could boost visibility for local service…
3 best WordPress themes for SEO you can use for free
A shortlist for blogs and business websites, with a closer look at free layout controls, paid upgrades and the checks to make before switching.
AI visibility tools need to explain what we’re paying for
I want Search Engine Watch to appear in AI answers. I’m less convinced that a visibility score should decide where the money goes.
Bing Images now shows Editable tag on AI-generated images
Bing Images is now showing an 'Editable' tag on AI-generated images that lets users view and modify the original prompt a sign Bing may…
3 Copyscape alternatives worth considering before you switch
Choose a plagiarism checker for the work you do: reviewing drafts, handling multilingual submissions or checking copy inside your editor. The cheapest option changes…
Google AI Overview now showing more external links within content
Google has significantly increased the number of external links shown within AI Overview answers since September 11, according to data shared by Malte Landwehr.
Google Native Checkout now available to more users
Google's Native Checkout feature is expanding to more merchant accounts, letting users complete purchases directly through Google via UCP integration and Google Pay.
Google AI Mode now shows a login popup by default in Incognito mode
Google AI Mode is now showing a default login popup in Incognito mode, adding to a pattern of sign-in prompts we've seen across AI…