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Bid Management: The Day-Trading of the Paid Search World
There are PhD infused automated systems, handmade data models, and the old-fashioned "gut feel" approach. Is any one method better than another for solving…
Search and Rescue: How to Become Findable and Shareable in Social Media
Socialization is changing everything. It's critical that content producers adapt by optimizing, packaging, and connecting information and stories for users.
Why Search Marketers Should Care About the Real-time Web
What's the real-time Web all about, how does real-time search fit in, and why should you care?
Google Real-Time Search Results Powered by Pigeons on Red Bull?
Google has a long tradition of perpetrating April Fools’ Day hoaxes. According to my sources, who are located in India where it is already…
“Spotlight on Fashion: Blogging for Style” at SES New York 2010
On Monday, Nathania Johnson wrote about ” The Unlikely Heroes of Search and Social Media” who used abso-freakin-lutely no SEO. Today, I’d like to…
Dynomighty YouTube Video Marketing Case Study
Terrance Kelleman, the President and Designer of Dynomighty Design, spoke last week at SES New York 2010. He was one of the speakers on…
Search Marketing in China, Now What?
Chinese search engines, including Baidu, Google, Soso, Sogou, Bing, and Yahoo, present many SEO and PPC opportunities for international search marketers. Are you missing…
Twitter Launches New Home Page
If you haven’t seen it yet, here is a screenshot of the new Twitter home page. As predicted, Twitter has brought more focus to…
The 4 Keys to Writing a Paid Search Masterpiece
How to draft effective paid search ad copy in 70 characters or less.
Search Engine Strategies New York Day 4 – Training!
Day 4 at Search Engine Strategies New York focused on Search Engine Marketing training. One of the downsides to a lot of conferences is…
Social & the Marketing Mix
Your company should be doing social media. This much you know. One only has to be alive to know something massive is taking place.…
PPC or SEO? The Ultimate Search Marketing Battle
“Pay per click is just frittering money away when SEO is free.” The argument rages on. Is PPC or SEO more effective? Which is…
SEO With a Skeleton Crew
Crunched for resources? Here are some simple search engine optimization tactics for those faced with limited staff or budget.
The Unlikely Heroes of Search and Social Media
Line up the unusual suspects. When Terrence Kelleman made a video about his Magic Magnetic bracelet, he had no idea that YouTube would feature…
Why Your Harvard-Educated Writer Doesn’t Attract Links
Quality copy is supposed to attract links, so why don’t you have any? At last Tuesday’s keynote panel at SES New York (I know…
Google Made A Major Move To Behavioral Targeting This Week! Did You Miss It?
While many of the search marketing leaders were busy at SES NY this past week, Google launched a couple of products that showed a…
New Products, Services and Research Announced at SES New York 2010
One of the reasons marketers went to SES New York 2010 was to see new products and services. And they weren’t disappointed. Microsoft used…
.Fox Networks and comScore Unveil Research About Branding Impact of Online Advertising
Last week, .Fox Networks (pronounced “dot-fox”) and comScore unveiled the findings of a ground-breaking U.K. study at the Advertising Research Foundation’s 2010 conference in…
Would You Go Swimming with Sharks or Go Jump in a Lake for Google Fiber?
Yesterday was the deadline for states, counties and cities across America to make their pitch to be part of the Google Fiber network, which…
Bringing SEO In-House: The Pros and Cons
A company may reach a point where it makes sense to bring SEO in-house. And they may not. There are many factors to consider,…