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Google Ads Rolls Out Live Test Of Strong Match Labels
Google is testing a “Strongest match” or “Strong match” label on certain search ads. This one is confirmed Google’s Ginny Marvin announced it on…
Google Algorithm update in August 2026? What we know
We’re kickstarting a brand new series here at SEW, where we will do our best to watch and report in search engines’ updates. As you…
Bing tests new “Top Source” section in search results
Bing is testing a new section on its search results page called “Top Source.” Based on what we’re seeing, this section appears to group…
How to check if your site is eligible in Preferred Sources
Google recently rolled out a preferred sources feature on the search results page. When a user selects a website as a preferred source, that…
Move over Google Shopping: ChatGPT’s ad carousel launch is imminent
ChatGPT ads are becoming much more like Google Shopping. OpenAI is reportedly rolling out a new carousel format that can place several products inside…
Google tests new “Featured Products” subheading in shopping ads
Google is testing a new subheading within its Sponsored results carousel called “Featured products,” with the description “From online or local stores” underneath it.…
Google loses four architects of Search and Gemini as DeepMind’s founder steps back
Jeff Dean, Sanjay Ghemawat, Quoc Le and Oriol Vinyals are leaving to form a new AI company. Demis Hassabis is handing daily control of…
Apple’s advertising business just had its best quarter ever
Apple’s advertising business set a new June-quarter revenue record, according to comments made during the company’s latest earnings call. One important number remains missing:…
AI visibility scores can mislead search marketers, new guidelines warn
Marketers should be cautious about using AI visibility scores to make budget or strategy decisions, according to new industry guidance. The Interactive Advertising Bureau…
Outreach: Make every email count
Email outreach is getting harder and harder as people are tired of daily unsolicited emails. Here’s how to generate better results with your email…