Latest stories
27,336 articles, newest first.
Survey: Less than 10% of marketers to focus on Digital PR in 2019
A recent survey found that while 76% of marketers said brand awareness is a KPI for them, only 9% will focus on Digital PR…
How to perfectly balance affiliate marketing and SEO
SEO and affiliate marketing can work in perfect alignment if you strategically balance your efforts. Tips to align the two aspects of your business.
How to get international insights from Google Analytics
Google Analytics is powerful but the sheer volume of data available can make finding usable insights tough. 10 tips for using it for international…
A survival kit for SEO-friendly JavaScript websites
How to enable the usage of JavaScript frameworks while keeping the search engine bots happy? Where should SEOs start from? Key guidelines shared.
Five tools for audience research on a tiny budget
When starting out a digital marketing program, you might not have a lot of internal data to understand target consumers. Here are 5 tools…
Complete guide to Google Search Console
Complete overivew of what Google Search Console is, what it does for your site, how to use it, and what you need to get…
Google tests AR for Google Maps: Considerations for businesses across local search, hyperlocal SEO, and UX
Last month, Google tested AR functionality in Google Maps. What are the implications of VPS, street view, and machine learning for local search and…
Doing backlink building like a ninja: Six best techniques
Six of the best techniques for building backlinks. The skyscraper, interviews, free tools, interesting data sets, sponsorships, and transcripts.
Luxury marketing search strategy, Part 2: Strategies and tactics
Marketing for luxury goods is a highly competitive space. Here's a full guide of how to craft SEO strategies and tactics to maximize those…
Google Dataset Search: How you can use it for SEO
Back in September 2018, Google launched its Dataset Search tool, an engine which focuses on delivering results of hard data sources (research, reports, graphs,…
Visual content creation tools for stunning social media campaigns
Image content can increase subscription users by up to 329%. Five of the most fantastic visual content creation design tools.
Google featured snippets: A short guide for 2019
Why do "lower authority" sites beat out higher ones for featured snippets? Why are images sometimes from other sites? What kind of content ranks?
Bing takes over Yahoo ad delivery: Five things to prepare
The biggest impact here will be in the advertiser workflow. Great news for those seeking efficiency and less time spent on the Bing platform.
Five ways to improve your website’s bounce rate (and why you should)
According to Google, 53 percent of mobile site visitors leave a page that takes longer than three seconds to load. Five ways to make them…
Debunked: Nine link building myths you should ignore in 2019
The link building industry is flooded with many myths that'll never get you results but can get you into a lot of trouble. Nine…
Eight tips to get the most from your Facebook business page in 2019
There are more than 80 million Facebook business pages. Eight effective tips on how marketers can stand out from the other 79,999,999 marketers.
Social media: How does it affect SEO?
It’s not the actual social activity that matters, but what happens as a result of that activity. Three ways to harness the power of…
10 on-page SEO essentials: Crafting the perfect piece of content
Creating compelling content in today's day and age can be tough. Complete overview to on-page SEO essentials to provide a rich content experience.
Five ways SEOs can utilize data with insights, automation, and personalization
2018 has been transformative for the SEO industry, it's expected to top $80 billion in spending by 2020. AI creates new engagement possibilities.
Social listening 101: Six crucial keywords to track
An overview of crucial keywords for social listening, how to monitor them, and how to filter out the noise to focus on the information…