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Robots.txt best practice guide + examples
The robots.txt file is an often overlooked and sometimes forgotten part of a website and SEO. Here's what it is, examples, how to's, and…
How to increase conversions: Ideas, tools, examples
Digital marketers are often more concerned with attracting traffic to a site than boosting on-site conversions. 8 ways to increase ecommerce conversions.
Eight tools you need for backlink generation
According to a study by Backlinko, the number of domains linking to a webpage “correlated with rankings more than any other factor”.
How I got 80% open rate in my email outreach campaign
When it comes to email outreach campaigns, 80% open rates may sound like a pipedream. Here are the five components to get you there.
Why bother with user experience: UX tips for SEO experts and business owners
The most important steps to focus on for your customers when trying to improve your UX for SEO. Search query, design, navigation, snippets, content,…
Five proven content formats to maximize link acquisition with digital PR
14 stellar examples of distinctly link-worthy digital PR campaigns, broken into five specific categories of content formats.
Four visual design cues ecommerce marketers should use in 2019
80 percent of marketers use visual assets in their content marketing. Practical examples on how to create visually appealing design cues for audiences.
How to find a PPC management solution for your business
Notes from personal research looking into PPC management solutions, both agencies and softwares, for our company. From demos, audits, and consultations.
Backlinks vs social shares: How to make your content rank for different SEO metrics
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice…
Excel Fuzzy Lookup for SEO: Effortless 404 and site migration redirects
Fuzzy Lookup is an Excel add-in that can be a clever solution for automating SEO tasks. Here's how you can use it for 404…
How to pick the best website audit tool for your digital agency
What exactly agencies need when it comes to website audits and what to look for in choosing a tool. Five specific recommendations, screenshots, examples.
How to speed up SEO analysis: API advantages for SEO experts
All you need to know about using APIs for better, more productive SEO tasks -- content curation, keyword analysis, link monitoring, site performance, etc.
Common technical SEO issues and fixes for aggregators and finance brands
Simple technical SEO issues on reliable comparison sites can hamper customer experiences. Here are six of the most common issues and their solutions.
Using Python to recover SEO site traffic (Part two)
In this edition, we dive deeper into how your SEO site traffic can recover from a site migration using Python, resourceful code snippets and…
Faceted navigation in ecommerce: How it helps customers and SEO
80% of users admit that a poor search experience can make them leave a web store. How faceted navigation in ecommerce can make or…
Semantic search for Google Ads: What it is and why it matters
Understanding match types is key if you want to benefit from semantic search. How to craft your Google Ads' strategy to target the right…
Eight tips to getting your videos ranked on YouTube in 2019
With 400 hours of video content uploaded every minute, how do you ensure yours stands out and attracts viewers? This article will help you…
Marketing automation for search: Five time-saving strategies
Five strategies to help digital marketers speed up recurring tasks and have more energy to focus on meaningful work. Scripts, excel, bidding, and more.
A primer to forecasting the value of SEO
If there’s one thing that’s universally accepted, it’s that the results of SEO are unpredictable. An overview of SEO forecasting methodology and measurement.
How can brands use SEO to capture new users and markets?
For large websites like ecommerce, there can be an overwhelming amount of data. Here's how to pull and audit your search data to know…