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Industry

FTC Giving Native Advertising a Closer Look

The FTC has announced they will hold a workshop on the subject of native advertising in December. While the fact that holding a workshop…

By Jennifer Slegg · 18 Sep 2013

SEO

Matt Cutts: Too Many nofollow Links Won’t Hurt Your Google Search Rankings

Nofollowing a link is a great way to tell Google you don't want to pass PageRank for a particular link. But what happens if…

By Jennifer Slegg · 18 Sep 2013

Mobile

Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected…

By Miranda Miller · 18 Sep 2013

Mobile

Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere

BrightEdge have crunched the numbers to develop the first public click curves for mobile and tablet devices. In a world where smartphone and tablet…

By Richard Kirk · 18 Sep 2013

Industry

9 Interview Questions to Ask Your SEO Hires

Good talent is nearly impossible to find, especially in SEO where far too many people can talk the theory but come up dumbfounded when…

By Erin Everhart · 18 Sep 2013

PPC

New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion

Businesses often own and operate multiple sites and multiple AdWords accounts. Google recently released two updates to help advertisers better understand how the keywords…

By Justin Freid · 18 Sep 2013

Industry

Bing Redesigns Search Experience, Introduces New Logo

The new look was designed to unite Bing with Microsoft's "One Microsoft" vision. The new design is a more organized, two-column layout with plenty…

By Thom Craver · 18 Sep 2013

Industry

Google Trends Adds Trending Charts, 30 Days of Hot Searches

Google Trends has updated the Top Charts to show what's trending by search volume and compared to normal search volume. You can also now…

By Jennifer Slegg · 17 Sep 2013

SEO

Matt Cutts Talks Google Panda Basics: Make Sure You’ve Got Quality Content

What should you do if you think your site might be affected by Google's Panda algorithm? And what types of content get impacted negatively…

By Jennifer Slegg · 17 Sep 2013

Events

Converged Media in Marketing Starts With Breaking Down Silos

Why do marketers still consider digital and traditional marketing as separate, isolated creatures? Better yet, why is SEO still segregated from social, paid, and…

By Thom Craver · 17 Sep 2013