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Google Fails to Gain Search Market Share, Bing Steals From Yahoo
It's been three months since we last checked in on comScore's monthly update on search engine market share – and not much has changed.…
Google Analytics Real-Time Event and Conversion Reports Are Out of Beta
Real-time Events and Conversions reports are now officially out of beta and everyone will start to see the reports over the next few weeks.…
Twitter Adds Custom Timelines, Enhances Mobile Ad Targeting
Notable updates via Twitter this week include custom timelines that let publishers leverage an API to create and share timelines around specific topics, and…
Why Obsessing Over One Keyword Could Sink Your Whole Site
If you focus all your SEO efforts on a single term with a "Page 1 or Bust" mentality, you're putting your business and domain…
4 Ways to Get Link Building Into Your Client’s DNA
Link building isn't just some activity you do. It should be an integral part of all your activities, even outside regular marketing. Here's how…
Top 9 Twitter PPC Opportunities and Challenges
Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely brand in…
Top Online Retailers Lag in Mobile Experience [Study]
Just in time for the holiday shopping season, The Search Agency released its mobile experience scorecard for the top online retailers in the United…
Google AdWords Adds Click-to-Call Ads to Conversion Columns
Google AdWords advertisers who are using mobile "Click to Call" ads will now find them listed in the regular Conversion column. This is part…
Mobile SEO: 5 Ways to Ensure Your Brand’s Content is Optimized
Marketers and brand leaders need to consider how their brand content is discovered and engaged with by searchers on a mobile device compared to…
How to Implement a Tiered PPC Bidding Strategy
When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to…