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PPC

Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

Is it a good time to buy in the combined Yahoo-Bing marketplace? A paid search study examines how paid search ads are performing.

By Matt Lawson · 02 Mar 2011

Industry

Really Google? Penalizing Good Sites To Get Some Bad Ones

The results are in and more than the handful of “low-quality sites” have been swept from Google’s search rankings. Many innocent sites that may…

By Frank Watson · 02 Mar 2011

Industry

Dear European Commission: Please Don’t Ruin PPC

While reading and answering the questions in the two documents my agency has received, I feel a growing unease that the bureaucrats who will…

By Duncan Parry · 02 Mar 2011

Industry

10 Reasons Why You Can’t Miss #SESNY

SES New York brings the answers you're looking for. Join us for 75+ sessions, featuring 120 speakers, dozens of express clinics, theatre presentations and…

By Mike Grehan · 01 Mar 2011

SEO

Facebook CEO Gets Own Comic Book – But Not A Superhero

Seems Mark Zuckerberg, CEO and creator of Facebook, will be getting his own comic book. Bluewater Productions will be producing the comic written by…

By Frank Watson · 01 Mar 2011

Social

B2-Believe: Targeting Decision Makers Using #LinkedIn

How to leverage LinkedIn's PPC platform to identify the B2B target audience of your dreams, and qualify that audience by way of LinkedIn organic…

By Lauren Litwinka · 01 Mar 2011

Industry

New on Bing: Flight Auto Suggest & Natural Language Shopping Search

Bing unveiled a nice little feature for searchers looking to travel. Auto-suggest results, built off of their price prediction algorithm, shows instant price ranges…

By Brent Rangen · 01 Mar 2011

SEO

Resource Page Cocitation Analysis for Authority Link Builders (and Other Content Marketers)

By using this six-step process, link builders can determine what's in demand and the quality and characteristics of the most link-worthy content for their…

By Garrett French · 01 Mar 2011

Industry

StatCounter: Bing Bigger Than Yahoo Globally; Still a Blip vs. Google

Bing overtook Yahoo globally for the first time in January, and further expanded its lead in February, StatCounter announced today. While Bing hit 4.37…

By Danny Goodwin · 01 Mar 2011

Industry

Navigating Search in China

With Google's presence sliding in China, state-owned search engines want to have a go in a Baidu-centric landscape.

By Adaline Lau · 01 Mar 2011

Industry

Google Restoring Gmail Accounts After Buggy Update

Google apologized last night for a bug that deleted e-mails and contacts for about 40,000 Gmail users. All the data will be restored soon.…

By Danny Goodwin · 01 Mar 2011

Industry

St. David’s Day Celebrated With Google UK Doodle

Google UK users woke up to a new Google Doodle honoring Saint David’s Day. St. David is the patron saint of Wales. Since the…

By Thom Craver · 01 Mar 2011

Industry

Run, Don’t Walk, to SES New York 2011

Google’s Eric Schmidt says mobile is growing faster than predicted. There were more updates than you can shake a stick at during the Facebook…

By Greg Jarboe · 01 Mar 2011

Industry

Is Google Reaching Out To Sites With Analytics To Replace AdSense Losses?

So I got an email from Google today asking me to sign my sites up for AdSense, the interesting thing is it came from…

By Frank Watson · 28 Feb 2011

Industry

Google Cloud Connect Extends Itself Directly Into MS Office

Do you like the coolness of simultaneous document editing Google offers, but really need all the features in Microsoft Office? Now you can have…

By Thom Craver · 28 Feb 2011

SEO

The Canonical Tag Can Save You from the Duplicate Content Monster

How the very useful rel="canonical" tag solves many common SEO problems that exist around duplicate content issues.

By Catfish Comstock · 28 Feb 2011

Industry

Mobile Growing Faster Than Predicted, says Google’s Schmidt

Google’s strategic 2011 initiatives are “all about mobile,” wrote Eric Schmidt last month, prior to announcing plans to step down as CEO. In a…

By Danny Goodwin · 28 Feb 2011

Analytics

The Lost Art of Web Analytics: Breaking Bad News Gently to Win Support

A swelling head and lack of audience can be a big problem for job security. Keep the following approaches in mind when breaking bad…

By Garry Przyklenk · 28 Feb 2011

Social

Facebook February Frenzy: Page & Profile Update Summary

With so many Facebook updates in one month, what would be better than having one all-inclusive post summarizing the updates you need to know…

By Brent Rangen · 28 Feb 2011

Industry

Who is Behind the Successful PR Campaign Poking Holes in Google’s Search Quality?

It appears someone has launched a successful PR campaign poking holes in Google’s search quality. Why do I think someone has launched a PR…

By Greg Jarboe · 28 Feb 2011