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What Type of Content Should You Create: Long or Short?
Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio?…
Title Tags & SEO: 3 Golden Rules
Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct…
Guest Blog Network PostJoint Confirms Google Penalty
Google's Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog network that…
How to Identify Non-Ranking URL Page Types Using Google Site Search
Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a…
5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website
YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video…
One Easy Trick to Convert Website Visitors Into Leads
Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time you're trying…
Matt Cutts on How Google Handles 404 & 410 Status Codes
In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s…
Google Q1 2014 Earnings: Profits Up as CPCs Slide
Google has revealed profits for the first quarter of 2014 of $3.45 billion, up from $3.35 billion in the same period last year, but…
Microsoft’s Scroogled Campaign: Dead…Again?
Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft corporate president of the Bing Experiences team, recently indicated that Microsoft might…
Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance
Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze and optimize…