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Getting Started on Google AdWords TrueView Video Ads
Google AdWords has released a new self service campaign creation layer specifically to build video advertising campaigns. This guide walks you through using the…
How to Spoof Facebook Friends with Dodgy Headlines from Trusted News Sources
Did you know that when you re-share content on Facebook you can edit the titles and descriptions of links posted by friends? This could…
comScore YouTube Partner Reporting Rankings Reveal 7 Significant Secrets
The August 2011 comScore YouTube Partner Reporting rankings are out and you should start digging into this data. Now. It provides a never-before-seen comparison…
SES Singapore (22 – 23 Nov 2011) – Call for Speakers
SES Singapore is coming up in just a few months time, and the SES program team is now accepting submissions for speaking slots. Priority…
Conductor Examines SEO Technology Impact on On-Page Auditing [STUDY]
A study by SEO software company Conductor, examines professionals’ on-page auditing practices and attitudes towards SEO technology. Are you auditing often enough or is…
Google’s 13th Birthday: 12 Top Stories From the Past 12 Months
Google is officially a teenager. The search engine that is synonymous with search and the “don’t be evil” motto has now been part of…
Yahoo: Deal for iPhone Not Strictly a Hallucination
Yahoo has taken a drubbing in the media lately, with pundits opining it will soon be sold off for parts. ClickZ followed up with…
4 Quick Ways to Audit Your Paid Search Account
Poor structure and bad campaign settings can cost you hundreds or thousands of dollars per week. Auditing helps to catch bad habits and some…
A Simple Guide to What Makes a Good Link
A good link should have the potential to deliver relevant visitors. Understanding what makes a good link is possibly the most tangible thing to…
SES Berlin Teams Up With OMCap 2011
Attention German search marketers: get ready for a real treat this October. The ever-popular SES Berlin Is running in conjunction with Germany's other popular…
Google Turns 13: A History of Google’s Birthday Doodles
Happy birthday, Google. Today, the search engine turns 13. In keeping with tradition, Google has posted a birthday Doodle. This year’s logo is a…
Google Homepage Advertises Addition of CityVille to Google+ Games
Google today welcomed popular game “CityVille” to its small collection of games on Google+. Google once again used its valuable homepage space to promote…
Facebook Kills Rumor, Announces ‘Facebook Will Always Be Free’
Perhaps you saw a friend post a message over the weekend that Facebook is planning to charge for “gold,” “silver” and “bronze” membership services.…
Google Adds “Standout” Tag for Featured News Content
Google News announced a new “Standout” metatag designed to help publishers highlight quality, original content on their own sites and around the Web, but…
Google+ May Have 43 Million Users
Ancestry.com’s Paul Allen estimates 43 million users have joined Google+, a large majority of those in the two days after it opened to the…
Google News: Key Ranking Factors [Study]
Google News ranking factors have long been shrouded in mystery. However, a recent report aims to penetrate that shroud by compiling survey data from…
8 Durable SEO Elements
To minimize the impacts of the inevitable changes to search ranking algorithms, focus your efforts on these durable SEO elements. These are the cardinal…
YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”
Ceilume’s videos, which combined have more than 900,000 views, educate viewers about ceiling tile best practices and feature actual installation photos. Here’s how the…
3 Steps to Happy Holiday SEM Returns
For many, Q4 is a make or break time of year. Without proper PPC planning and strategy, it can lead to little more than…
Bing: Deals, Video Home Page, New Conduit Deal
Bing now offers a more visual discount deal search experience with Bing Deals. Meanwhile, Bing also showcased its first HTML5-powered video home page. Also,…