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Using Personification to Boost Your PPC Ad’s CTR
Personification works wonders in mass media advertising, sales letters, and poetry. So why not pay-per-click advertising? Learn how testing a more personified version of…
3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real
Focus on providing the best possible relevancy to users. If you want prime real search engine estate, you’ll either have to dish out some…
Yahoo Axis Launches With Visual Search, Instant Previews
Yahoo Axis displays search results for the iPhone, iPad or desktop browsers, without users having to leave their current web page, and provides a…
Google Didn’t Infringe on Oracle Patents, Jury Finds
The ruling brings an end to second phase in the ongoing battle over Android's use of Java code. Oracle had previously won a partial…
Google Updates Search App for iPhone, iPad
Google has released a new version of its iPhone search app, boasting a revamped interface, full screen image searches and improved search speeds. The…
7 Reasons Content Marketing is Better Than Link Building
Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals that content…
Mobile Local Monetization: How & Where is it Happening?
How will mobile local monetization materialize? That’s the big question. This outline offers a few foundational elements for mobile monetization which many players ¬-…
Baidu: We Do Semantic Search Better Than Google
Google unveiled its Knowledge Graph recently, which it called the “first step in the next generation of search.” Chinese search giant Baidu isn’t impressed,…
Google Copyright URL Removal Requests Top 1.2 Million
Google reports it receives over 250,000 requests to take down URLs accused of copyright infringement each week. In the past month, Google has received…
Google Search Results Alert Users of DNSChanger Trojan Infection
Google is embarking on an awareness-raising program that will see it notify, via its own search results pages, roughly half a million users that…
Bing Visual Search Vanishes Down Memory Hole
Have you seen Bing Visual Search lately? Probably not. The feature – introduced as the search equivalent of walking into a store and visually…
Lost on Google: Small Businesses Seek Answers After Penguin Update
A Wall Street Journal article on Google’s Penguin update highlighted some of the damage done to small businesses. Taking a quick look at these…
Internal Linking to Promote Keyword Clusters
A logical and well-coded site architecture that serves your visitors is critical. Here's how internal linking works, why clustering promotes the strength of sections…
Future of SEO: Investment, Innovation & Integration
It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms and tools…
Practical Post-Penguin Marketing Ideas for Small Business
A search marketing realignment, reorientation, and for some, total reinvention is in order following Google’s multiple updates in 2012. Here are a few tips…
12 Must-Have Apps for the Mobile Community Manager
Luckily for most, there are a host of apps out there that make doing the job of a community manager, regardless of when, where,…
Larry Page Looks Beyond Today at Zeitgeist 2012, Talks Search, Priorities & Big Bets
Google CEO Larry Page took the stage at Zeitgeist 2012 to talk Beyond Today, though in fact he spent the majority of his time…
Google Tests “Ads Related to” Notation Above PPC Ads
Google is testing the insertion of a new line of text located above the top block of paid search advertisements. The "Ads related to"…
Disney, Las Vegas Top Searched Travel Destinations in Early 2012
If search volume is any indication, Americans plan to spend their 2012 vacations at Disney or in Las Vegas, according to an evaluation of…
Five Questions A Good Link Builder Should Be Able To Answer
The days of being a half-assed link builder are over. For those looking to hire (or perhaps fire) a link builder, be it in-house…