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Yahoo Beats Out Google to Become Mozilla’s Default U.S. Search Engine
Yahoo has inked a deal to replace Google as the U.S. default search option in Mozilla’s Firefox browser.
Google Adds New Features to Improve Shopping Campaigns
The platform introduced a number of new additions to help users manage their ad campaigns.
Justifying Your Spend – Getting SEO Buy-In
There comes a time when all search marketers need to justify investment in their channel, something that can be a point of dread as…
Holiday Season Link-Building
For those of you who didn’t do their Christmas link-building this summer, here are a couple of link bait ideas to help you catch…
Twitter Lets Users Search for Every Public Tweet Ever Sent
Twitter's new search engine means that you can now search for any tweet ever sent. And there are half a trillion of them now…
Search Top Priority Among SMBs [Study]
The results of a recent BIA/Kelsey study show that for 2015, search marketing and PPC will be a top priority for many small and…
Are We Reaching the End of the Keyword Era?
This time, the humble keyword may actually be going by the wayside. And because of that, search marketing practitioners are going to need to…
Learning to Carry Your SEO Baggage
Links are one of the biggest sources of complicated baggage for a website. They may be what helped you get the rankings you have,…
Search Marketing Reporting: 8 Metrics Clients Actually Care About
Many agencies and Internet marketers deliver a summary of performance for PPC and SEO on a weekly or monthly basis, but who decides what…
Target Adds Product Search to App in Time for Black Friday
Target looks to make Black Friday easier for shoppers with the release of new search features on its mobile app.