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How to Decipher Your Competitors Digital Marketing Strategy
Any industry landscape can become competitive with the addition of a new advertiser or two. In order to take your competition down, you’ll need…
Link Prospector’s Guide to the InAnchor Search Operator
At the prompting of a colleague I recently began experimenting with the "inanchor" advanced search operator for link prospecting. While it isn't as exhilerating…
CEOs Worldwide In Tune with Implications & Impact of Social Media [Study]
Social media is changing the way companies deal with customers, employees and even partners. IBM interviewed over 1,700 CEOs from around the globe to…
Bing Deep Links Issue to Blame for ‘Mysterious’ Yahoo Links
A Parkersburg News & Sentinel blog post featured a reader’s question that stumped the author: “Why does a link for a fiery accident on…
How to Increase Social Influence Scores on Klout & More
Marketers, brands and individuals are getting scored, ranked and labeled as a specialist, a celebrity, a curator or even a taste-maker thanks to sites…
4 Secrets About Paid Search Agencies
To get the most out a paid search agency, you should understand that, like any business, a search agency needs to make money, sometimes…
The Truth About Social Media Measurement & Marketing Dashboards
The quest for a social media marketing dashboard Holy Grail continues. But first do your homework on tools and understand these fundamentals: why you…
Strategies to Market Your Content for Links
You've done your research, and created quality content such as a blog post, video, tool, or mobile app. Now it's time to market that…
How to Easily Get More Ad Traffic on Yahoo & Bing
A number of adCenter feature enhancements have recently launched to give more insight into lost impression opportunities. Below are some of the best practices…
Google+ Local to Replace Places as Google Makes a Play for More Mobile Ad Dollars
Google has announced that their new Google+ Local program will see Places Pages replaced, across search, social, Maps, and mobile. It’s part of their…
Peter Carl Fabergé Google Doodle Honors Fabergé Egg Creator
Today’s Google Doodle is an intricate image of the search giant’s logo hidden amongst jewel-encrusted Fabergé eggs. The logo pays tribute Russian jeweler Peter…
10 Commandments of Digital Analytics
Lo, digital analysts! Click on the story and read: and I will give thee (viewable via iPad 2 tablets) a law, and new commandments…
Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes
More advertisers are taking advantage of Google’s Display Network in their online advertising mix. And, as when you begin to use any new system,…
Where Are Your Website Visitors Coming From Just Now?
Your AdWords traffic can arrive from two different universes: search and display. Since the visitors are different, your ads need to be different, and…
Google Searches Surge After Knowledge Graph Launch
If one of Google’s goals in launching the Knowledge Graph was to increase the number of searches being conducted, then it seems the mission…
Google Not Responsible for Policing YouTube Content: French Court
Court rules Google has no obligation to “police (YouTube) content before it is put online as long as it informs users that posting television…
Google Penguin 1.1 Pushed Out As Some Sites Report Recovery
Google refreshed the Penguin algorithm late Friday, heading into the long weekend, just as some sites are starting to report that recovery efforts have…
How to Move Your Social Media Analysis from the Platform to the Individual Level
When you take your analysis from a platform or cross platform level down to the level of individuals, you open up a whole new…
After Google Penguin, Travel Sites Need to Get Serious About Inbound Marketing
To grow and sustain success in the competitive online travel space, travel sites need to be better at attracting visitors from a variety of…
Downloads & Pivot Tables for AdWords Analysis
You spend time extracting data about AdWords campaigns to send to your clients, your boss, and other stakeholders. But more important is the data…