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Bing It On! Bing Goes Toe-to-Toe Against Google
A recent study conducted by Microsoft showed people prefer Bing search results nearly 2-to-1 over Google's results. According to the survey, even those who…
Google’s Rating Guidelines Adds Page Quality to Human Reviews
A new version of Google’s human rater handbook has hit the web. The 161-page General Guidelines document, version 3.27 dated June 22, 2012, is…
Investing in SEO: Marketers are Doing More SEO Than They Think
Content marketing, social media, video, and public relations affect a web presence and organic search rankings. These tactics can have a significant positive impact…
Getting to Where Search is Going to Be, Not Where It Has Been
Hockey legend Wayne Gretzky one said, “I skate to where the puck is going to be, not where it has been.” Well, search is…
Google TV Ads Cancelled
Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull the plug. Traditional TV ads are out. Going…
Is Google Search Really Only 18.5% Organic Results?
Does the default "above the fold" area of a Google search result page contain only 18 percent “actual search results”? One author tries to…
Are Directory Links Still Worth Doing?
What makes a safe link? Google Penguin is continuing to send shockwaves through SEO as people try to make sense of the new rules.…
Setting up PPC Campaigns
Starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? What is the best approach to…
Top 5 Micro-Conversions You Should Measure
Micro-conversions are goals, just like the ones you're currently measuring. But micro-conversions typically help build relationships with your site visitors – and these relationship-building…
Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results
High quality feedback has three essential qualities, summarized in the acronym RAT: it’s relevant to the goal, actionable, and timely. PPC is overwhelming when…
New Baidu Mobile Browser Takes Aim at Google, Apple
The browser seems to take Google Chrome's approach to web apps and the ability to watch video without having to download external applications. The…
YouTube For B2B: Immediately Actionable Tactics to Boost Online Video Marketing
YouTube for B2B? A holistic program of steady, engaging, well-optimized content and methodical use of low cost YouTube ad units fan viral flames to…
Manage to PPC Success Metrics, But Don’t Lose Your Humanity
Absolutely manage to your success metrics: CTR, conversion rate, CPA, CPC, ROI and anything else that drives your business. However, don’t lose sight that…
Facebook Removing Fake Likes
The social network said that it has increased its use of automated tools which can detect and remove fraudulent "Likes". Facebook's effort will include…
Twitter Advertisers Gain Interest-Based Targeting
Twitter has enhanced its paid products for advertisers with a new targeting option that includes more than 350 interests. Brands can now target their…
Keeping Competitive Analysis Healthy
Whether you’re launching a new vertical or trying to dominate a small niche, analyzing your competitors is crucial. Healthy competitive analysis provides ideas for…
Bing Adds Facebook Photo Search
Remember that cool photo your friend shared on Facebook last week? Can't find all his pictures from last week's party? It's no longer a…
How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content
Buzzman, an interactive agency from Paris, talked candidly with Search Engine Watch about the secrets of their success in promoting Tipp-Ex, a brand of…
Maria Montessori Google Doodle: How Montessori Education ‘Programmed’ Google’s Founders
Maria Montessori, the Italian educator best known for creating an educational model that essentially allows children freedom to learn and create independently, is the…
How to Create a Successful Global PPC Campaign
Traditional SEO through localization techniques can be slow to yield conversions. Pay-per-click campaigns can offer a quick and cost-effective way to break into new…