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Digital Marketing

Five SEO tips to dominate local search this holiday season

Jim Yu, Founder and CEO of BrightEdge highlights five great ways your business can use local SEO to dominate search and translate it into…

By Jim Yu · 20 Nov 2020

Content

Top six reasons you should caption your social media video content

A professional captioner and subtitler reveals why video captions are a must-do: drive social engagement, improve SEO, boost audience reach – to name a…

By Molly Yurick · 19 Nov 2020

Digital Marketing

Email marketing in 2020: Four key things that made the difference

Toby Nwazor takes a look at what email marketing has been like in the year 2020, and what successful email marketers did differently that…

By Toby Nwazor · 19 Nov 2020

Digital Marketing

Harness the power of integrated CRO and social media

Nearly half of your customers are on social media. The question is: how are you going to convince them to get to you and…

By Ricky Wang · 17 Nov 2020

Digital Marketing

Four digital marketing strategies to prepare for a wild holiday season

Digital marketing is critical this year as consumers do their holiday shopping online. Here’s how to adjust your strategies to reach your audience.

By Owen Loft · 13 Nov 2020

Industry

The rise of vertical search engines

The recent antitrust case against Google opens the door for specialized search engines that serve businesses and niche industries.

By Andrew Bocskocsky · 13 Nov 2020

Digital Marketing

Internal communication plan: How SMB marketing teams can achieve growth

Eight great tips to improve your SMB digital marketing team's internal communication plan and optimize successful outcomes.

By Ronita Mohan · 12 Nov 2020

Content

How visual content can give a boost to your SEO and how to take advantage

Visual marketing can have a hugely positive impact on your marketing. This article dives down into how the visuals you add to your site…

By Anthony Gaenzle · 10 Nov 2020

SEO

Customer experience optimization (CXO) for online stores: Three proven SEO tactics

SEO and customer experience go hand in hand. These three SEO tactics won’t just fetch you higher rankings but also improve your customer experience.

By Harsh Agrawal · 06 Nov 2020

SEO

Page speed is a big deal – Why? It impacts SEO rankings

Trying to prove page speed matters? Look no further than its impact on SEO rankings. Faster pages equal better rankings and everyone can get…

By Jason Tabeling · 06 Nov 2020

Digital Marketing

Four ways to test your marketing ideas instead of trusting blogs

Don’t let someone else’s blog tell you what will work for your marketing. Test it yourself.

By Sarah Fruy · 04 Nov 2020

Content

Winter is coming: How to prepare your content strategy for a COVID-19 winter

Edward Coram-James offers an update on how content marketers can plan their winter content offerings under the looming shadow of a second wave of…

By Edward Coram James · 04 Nov 2020

Local

Does changing your business phone number affect SEO?

How you handle the process of changing your business phone number can impact your SEO, but also customer trust and their perception of your…

By Emma Worden · 03 Nov 2020

Industry

What’s left when the cookie goes away?

Many marketing tech companies are built on the faceless calculations of cookie-based tracking, targeting, and attribution. President of StatSocial, discusses how the demise of…

By Michael Hussey · 02 Nov 2020

Analytics

The untapped value of qualitative keyword data

Focusing overly on search volume numbers, SEO professionals are limiting their keyword research insights. Here's how qualitative methods can inspire new ideas.

By Jack Telford · 02 Nov 2020

Development

Five fears of channel owners: What spooks you about creating your own CTV app?

In the dark, dark woods of AdTech, Connected TV (CTV) apps are a dime a dozen. Spooky enough for a proper Halloween horror story…

By Alex Zakrevsky · 30 Oct 2020

Content

How to immediately profit from your next piece of content

You don’t need to wait for people to find your site to make sales. Learn how B2B businesses are using blog content in outreach…

By Nico Prins · 29 Oct 2020

Digital Marketing

Google’s featured snippets: How to get your YouTube video featured in Google

Some of the most practical tips to get your YouTube video featured on Google's featured snippet. More on how to let Google discover and…

By Ann Smarty · 28 Oct 2020

SEO

PageRank sculpting: How to get more from your links

LinkGraph CTO, Manick Bhan, discusses how PageRank sculpting with internal links and A/B testing is a powerful strategy to improve rankings for high-value landing…

By Manick Bhan · 26 Oct 2020

Development

How 5G will pave the way for mobile app innovation

Digital Turbine Media's Executive Vice President shares the top six trends to expect as 5G covers the country.

By Matt Tubergen · 23 Oct 2020