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Mobile

Can Buying Installs Aid Organic App Ranking?

In regular Google SEO, paid links and advertising are negative link-building signals, but sometimes Google works with double standards. It seems both Google Play…

By Peter Van Der Graaf · 07 May 2015

Analytics

Google Reveals Search Analytics Report for More Refined Data

The new Search Analysis tool will be more accurate than the existing Search Queries report in Google Webmaster Tools.

By Yuyu Chen · 06 May 2015

SEO

Does the Page Match the Search?

There are several opportunities to enhance the likelihood of the "right" page showing up for the "right" search.

By Jennifer Van Iderstyne · 06 May 2015

PPC

4 Tips to Improve Your Product Feed for Advertising

Here are some easy steps to take that don't require significant coding expertise or investment in costly feed management and optimization tools.

By Dave Schwartz · 06 May 2015

Industry

Google Reveals New AdWords Products

Some of the search juggernaut's soon-to-be-released offerings include new automotive and hotel ads, redesigned Dynamic Search Ads, and tools to improve attribution.

By Mike Obrien · 05 May 2015

Mobile

“Mobilegeddon” Proves Inconsistent for Non-Mobile-Friendly Sites

Two weeks after Google changed its algorithm, mobile-optimized sites seem to be getting preferential treatment, though non-mobile-friendly sites aren't necessarily ranking lower.

By Mike Obrien · 05 May 2015

Mobile

13 Expert Tips for Mobile PPC

Here are 13 tips for successful mobile PPC from experts around the industry.

By Melissa Mackey · 05 May 2015

SEO

Building Links to Your “About Us” Page

One of the most critical parts of your site, the "About Us" page, is oftentimes neglected when it comes to generating links. However, with…

By Julie Joyce · 05 May 2015

SEO

5 Steps for SEO Competitive Analysis & Research

Tips on how to perform competitive research in order to formulate a clear, realistic, and cohesive strategy.

By Marcela De Vivo · 05 May 2015

Industry

Google Doodle Celebrates Bartolomeo Cristofori’s 360th Birthday

Do you know the story behind today’s Google doodle?

By Yuyu Chen · 04 May 2015