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The Collateral Damage of Google’s Link Policy
While big brands and authoritative websites are doing fine, smaller SEOs continue to struggle with the changes Google has made to its link policy…
YouTube’s First Decade: The Top Ads and the Trends That Define Them
YouTube's first 10 years have produced some great ads, and in conjunction with The Webby Awards, viewers recently got to chose their favorites.
Bing Adds Automated Rules to Streamline Campaign Management
Bing's new addition of automated rules helps advertisers avoid lots of manual work.
Are Landing Pages Killing Your Conversion Rate?
Call extensions, new ad formats and remarketing are a few substitutions for landing pages, which don't always translate to the strongest conversion rates.
Pinterest to Add Buy Button for Revenue Generation
Pinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version?
Beyond Links: Why Google Will Rank Facts in the Future
Google researchers are currently working on a new algorithm that will base its rankings on links with content that's proven to be factual, rather…
How To Hire A Great Link Builder
Customer service experience and excellent communication skills are the first things this columnist looks for in a new link builder, even more than lots…
Uber Partners With Foursquare to Combine Local Search and Transportation
Uber has continued a string of search-based partnerships, including Microsoft and YP, that will ostensibly give the car service app a leg up over…
Mobile Surpasses Desktop in Search Queries
BIA/Kelsey found that mobile has overtaken desktop in search query volume. While the numbers remain close, the gap will continue to increase over the…
Facebook’s PGP Email Encryption Will Anonymize Email
Facebook has announced a new encryption feature that will secure email data from both hackers and government interference.