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Citation Neighborhoods: How to Gain a Local Search Monopoly
An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local and industry…
Google AdWords Geo-Targeting Settings: How to Stop Losing Money
The default Google AdWords setting actually opens your campaigns up to the possibility of generating clicks from locations outside of your geo-targeting parameters. Here’s…
Google’s Zeitgeist Video Gets You Right… There
If you were thinking of stabbing yourself in the eye after reading the data from Yahoo's 2012 search trends, we don't blame you. Google…
SEW Debuts Tablet Site, Q&A Forum, Comparison Service
It's December so we have bundled a bunch of Search Engine Watch (SEW) site updates for you as a holiday gift! New features include…
Why Your PPC Ads Must Meet the True and Positive Needs of Prospects
Because people are most often and powerfully motivated by some combination of fear and greed, we focus their attention on the various negative feelings…
Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing
The mobile auto category presents a major opportunity for marketers to capitalize on a wide array of conversions. An effective mobile ad strategy must…
Gangnam Style, Royal Wedding, Olympics Top Google UK 2012 Searches
Google’s Zeitgeist report is out and provides an overview of what people in the UK concerned themselves with during the past year. Check out…
Did $2 Billion in Google Tax Money Disappear in Bermuda Triangle?
Google shifted $9.8 billion in revenue to Bermuda in order to avoid paying $2 billion in global taxes, Bloomberg reported. The search giant reportedly…
FTC: Mobile App Developers Still Failing to Protect Kids
The FTC has issued a report on software apps that criticizes their trampling of the privacy of children The report, "Mobile Apps for Kids:…
Visiting Australia? Apple Maps May Kill You, Police Warn
Travelers visiting parts of Australia are being urged not to rely on Apple Maps to guide them. The warning comes from the Victoria Police…
Bing Social Sidebar Gets a Makeover
Following the new update to Snapshots, Bing cleaned up their social sidebar today. The background has been switched from dark grey to white and…
SEW Weekly: LinkedIn Shares B2B Social Ads Tips
Gary Fearnall, Global Marketing Director at LinkedIn, shares tips and best practices for marketers using Company Pages or LinkedIn Ads. Plus, news headlines include…
AdWords Christmas List: 6 New Features Google Should Add in 2013
What I really want to unwrap are a few gifts from Google. My 2013 Christmas wish list includes a few new AdWords features and…
6 Ways You Can Put a Little ‘Gangnam Style’ into Video Marketing
Most video marketers have probably heard of the famous video from Psy – it’s only the most viewed and liked video on YouTube ever.…
ROPE: 4 Essentials for Global Integrated Digital Marketing
Integration continues to be a problem, especially across organizations with a global market presence online. The solution? Focus on improving these areas in 2013…
Google AdWords Bulk Edit Facility: 4 Key Use Cases
The new bulk edit facility in the AdWords interface is a long overdue move that replicates some of the best features of AdWords Editor.…
Being a Super Villain Just Got Easier with Bing Snapshots
Bing have added two new categories to their 'snapshot' search results - namely, people and landmarks. Fictional characters have more prominence in Bing searches.…
YouTube Takes Flight Aboard Virgin America Airlines
Google has signed a deal to provide in-flight YouTube videos on Virgin America airlines. The company said that it had agreed to provide videos…
Google Forces Raven Tools to Kill Rank Tracking Tool
Raven Internet Marketing Tools is discontinuing its popular rank checker tool. This decision comes after failing to pass an annual Google AdWords audit. Is…
Ada Lovelace Google Doodle Celebrates First Computer Programmer
Today's Google logo celebrates mathematician Ada Lovelace, widely credited as the world’s first computer programmer. Her work on Charles Babbage’s Analytical Engine is the…