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Majestic SEO Adds Fresher Index & Free URL Submitter
Majestic SEO is expanding yet again. Fresh off of announcing the Majestic SEO Fresh Index increased to 90 days, the Majestic SEO Team has…
Future Forward – Shifts in the Digital Revolution at #SESLON
Context is everything. Dave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context…
3 Ways to Measure Link Building ROI
Tying conversions to any effort that may bear fruit down the road, and selling such a service to an ROI-focused business owner, is tough.…
How to Optimize Your Facebook Page for Mobile Facebook Nearby Users
Mobile Facebook users can now discover business information and reviews they may previously have asked a search engine. Learn how to optimize your Facebook…
3 Reasons It’s OK That Non-Brand Paid Search Keywords Don’t ‘Work’
For many brands, non-branded paid search keywords don’t “work” from an ROI perspective. It’s perfectly understandable why this is such a greatly debated topic.…
Nicolaus Copernicus Animated Google Doodle Models Heliocentric Solar System
A Google Doodle today celebrates Nicolaus Copernicus, the Renaissance astronomer who pushed forward the (at the time) radical idea that Earth wasn't the center…
Google Once Again Claims 67% Search Market Share
It’s hardly headline news that Google is by far the most popular search engine for users in the U.S. and most of the world.…
How to Conduct a Link Audit
A comprehensive link audit is the first step in developing any digital marketing plan. Learn how the data you uncover from a link audit…
Asteroid 2012 DA14 Google Doodle Pulled After Meteor Blast
You won’t be seeing an animated Google Doodle today on Google's home page. Meant to coincide with the passing of Asteroid 2012 DA14, the…
Leverage Twitter’s Influence To Work For Your Brand
Quick thinking, creativity, and following your core audience are some ways you can take advantage of all of the real time benefits afforded to…
Audience Targeting in Mobile: 4 Key Elements of Context
Looking to deliver the most relevant mobile ad experience possible? Learn how four key mobile context elements – location, time of day and week,…
4 Reasons You Should Use AdWords Labels For Your PLA Campaign
AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. AdWords labels are great for testing, help you track changes,…
How Search Engines are Celebrating Valentine’s Day 2013
Why so blue, Yahoo? It seems Yahoo isn’t feeling the love this Valentine’s Day, though the other search engines – including Bing, DuckDuckGo, Dogpile,…
Matt Cutts on Finding Untrustworthy Links, Why Google Won’t Kill Toolbar PageRank
Google has released two new videos in its popular Webmaster Help series that shed new light on a couple of hot topics in the…
A Guide to Getting Started With Analytics
Just getting started with analytics and not sure where to start or specifically what the data means? This guide explains analytics for the beginner…
Make Content Marketing Work: 3 Tips to Activate Your Top Influencers
Creating content you think is useful and relevant isn’t enough to make your content marketing program work. You need the energy and influence of…
A Revealing Look at Top Valentine’s Day Searches – From Gifts to ‘Die Hard’
Ah, Valentine’s Day. It’s the beloved holiday full of hearts, flowers, candy, and of course searches and ads that hopefully lead to that perfect,…
Facebook Lookalike Audiences Helps Target Ads at Lower CPA
Facebook has expanded its custom audience targeting feature to now include "lookalike audiences." By porting their CRM databases to Facebook, advertisers can reach existing…
Valentine’s Day Ferris Wheel Google Doodle Searches for a Perfect Match
Google's logo today combines Valentine's Day with a tribute to American engineer George Ferris. When you click on the heart button, the Ferris wheels…
66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]
Advertisers report that they are taking an integrated approach to social media advertising. Still, a major problem for advertisers using paid social ads is…