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Lowe’s: the customer journey from search to checkout
In which we take a look at the experience of searching for a product, testing the relevancy and helpfulness of its PPC ad, the…
Case study: will new domain extensions provide an SEO boost?
While many in the SEO community debunk the myths that the new domain extensions will have any impact on SEO status, others have proven…
Three things advertisers should consider about Yahoo and Google’s deal
While many in the SEO community debunk the myths that the new domain extensions will have any impact on SEO status, pioneers in the…
10 things to look for in your site search data
The terms that visitors type into your site search box can provide valuable insight which can be used in other marketing efforts.
Nine fascinating SEM news stories and stats from this week
Just like the current series of The Muppets, our weekly programme has been put on hiatus for re-tooling.
How retailers can use how-to guides for content marketing
We look at how retailers can use useful advisory content to drive sales, brand awareness and search traffic.
Three reasons why the search industry needs a shake up
Google might be the biggest and richest company around, but its dominance means that the online search industry has stagnated.
Four benefits of aligning SEO and UX when building your website
In its simplest form, SEO is often thought of as rankings on a search results page. Truth is, that’s only part of the story.
Four easy calculated metrics you can implement in Google Analytics
Until now there was one little feature that was missing but it’s finally here: the ability to create personalized metrics from existing ones.
How can marketers use TV ads to drive searches?
In this post I'll look at some examples, stats and suggested best practices.