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Industry

Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

The Search Alliance lives on. Yahoo and Microsoft have extended their revenue-per-search guarantee for one year, an extension of a partnership that Yahoo CEO…

By Jennifer Slegg · 07 May 2013

Industry

Bing It On Challenge Goes Directly to Google … Kansas

The next wave of the Bing it On Challenge has arrived. Now Bing has taken their side-by-side comparison challenge out of Google's back yard…

By Thom Craver · 07 May 2013

Video

YouTube Adds Email Notifications, Makes Uploaded Videos Private by Default

YouTube has announced new functionality, including an email notification system, alerting users when the video is done processing, and the ability to control when…

By Jessica Lee · 07 May 2013

Mobile

How Google Now Will Impact SEO & What You Can Do to Get a Head Start

Google Now will likely be an important factor in the transition from tactical to strategic SEO. Moving forward, search results will focus less on…

By Guillaume Bouchard · 07 May 2013

PPC

7 Ways to Get More Out of Your Conversion Confirmation Page

Improving your conversion rate is one of the most important tactics in your SEM toolkit. Yet, the purchase/lead confirmation page is often overlooked. Here's…

By Joseph Kerschbaum · 07 May 2013

Local

70% of Customers Pay Under $1,000 for SEO Per Month [Local SEO Survey]

SEO isn't the big money maker many people believe, with many SEOs serving a small number of clients most earning smaller revenue. Bright Local…

By Jennifer Slegg · 07 May 2013

Local

Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs

Google has just updated their list of ccTLDs (Country Coded Top Level Domains) they will treat as a generic TLD. This means that Google…

By Jennifer Slegg · 07 May 2013

Industry

Google Palestine: Is Google Taking Sides?

Google says it's merely following the lead of the United Nations and other organizations. The Palestinian National Authority is praising Google's decision, while Israel…

By Jessica Lee · 07 May 2013

Local

Is Google Places Search Permanently Closed?

Google has removed the link to Places search. The link, which had been located in Google's "More" drop-down menu option, is no longer there,…

By Danny Goodwin · 06 May 2013

Local

Local Search via Non-PC Devices Quadrupled in 2012 [Study]

Of the smartphone users studied, 60 percent used apps to access local information in 2012. Tablets are also becoming a technology to watch in…

By Jessica Lee · 06 May 2013

Social

22 Facebook PR Secrets Every Community Manager Should Know

How can a brand rank in authenticity and pull some publicity out of its Facebook Page? With the right mix of art and science.…

By Lisa Buyer · 06 May 2013

Content

How to Create Compelling Content Based on Learning Styles

People learn in different ways. Some people learn by doing, others by watching, while others learn best by listening or in another way. Here's…

By Simon Penson · 06 May 2013

Development

Free Design Template or Pro Web Design? 12 Things to Consider

Is a free web design or blog template right for you? Or do your business goals demand a custom website design and professional specialists…

By Mark Knowles · 06 May 2013

Video

YouTube Contest Case Study: Intel Generates Awareness, Engages Consumers, Drives Brand Lift

Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted…

By Greg Jarboe · 06 May 2013

Content

How to Shift From Guest Posting to Content Marketing in 6 Basic Steps

As an authority, with great visibility, and publishing great content, you will get links. If you've been guest posting solely to obtain links, without…

By Eric Enge · 05 May 2013

Analytics

New in Google Analytics: Real-Time Conversion Report

Google has added goal conversions to its real-time reports. The Conversions report shows a list of the most recent goals, sorted by the number…

By Thom Craver · 05 May 2013

Mobile

Google Files for Smartwatch Patent

The application describes a device that would be placed on a wristband and would include one or more touch displays. The watch would include…

By Shaun Nichols · 04 May 2013

PPC

Yahoo Debuts New Ad Format in News Stream

Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads will have a similar look and feel to…

By Matt Kapko · 04 May 2013

Social

Facebook Removes Beheading Videos

Facebook has confirmed that it will remove videos of people having their heads cut off. "We will remove instances of these videos that are…

By Dave Neal · 04 May 2013

Industry

Google, Twitter, LinkedIn Earn Top Ratings on Data Privacy

The Electronic Frontier Foundation's annual Who Has Your Back? report lauds a number of major companies for their efforts to help preserve user privacy…

By Shaun Nichols · 04 May 2013