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Google AdWords average conversion rates by industry [study]
When you evaluate your Google AdWords performance and conversion rates, what are you comparing against?
Seven ways publishers have reacted to ad blockers
There is a growing concern among publishers regarding the rise of ad blockers from users who prefer to enjoy an ad-free experience, as this…
Google Analytics launches 360 Suite, promises a better view of the “complete customer journey”
Following the ‘micro-moment’ trend that Google has named and popularised for itself, Google has launched a suite of tools for its premium Analytics users,…
How much do journalists and editors need to know about SEO?
How much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should they just…
Seth Godin on titles, transformation and Trump [video]
The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by…
A couple of time-saving keyword optimization techniques for you to try
If there’s one thing that almost all of us can agree on, it’s that no matter what changes in the world of digital marketing,…
Google asks bloggers to nofollow links for free gifts: expert view
Google's advice is for bloggers to nofollow any links that they add to products they've received as 'these links didn't come about organically'. It…
Rob Kerry on the future of search: 2016 and beyond
At the inaugural Ayima Insights digital marketing conference, Ayima co-founder Rob Kerry gave us his insights into how the field of search is currently…
Google issues guidelines on bloggers and links for freebies
The practice of brands engaging with popular bloggers seems to have caught Google’s attention, with the search engine offering some advice on what bloggers…
Seven of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.