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360i Agency Says New Technology Reverse Engineers AdWords Quality Score
Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score and make…
12 Critical Metrics to Help You Build a Data-Informed Content Strategy
There are nearly limitless ways to use data. So, how do you go about it? This post will walk you through search, social, and…
Your SEO Competition Isn’t Who You Think It Is
Without knowing who your online competition really is, any competitive analysis will be misguided. You'll be looking at the wrong competitors. The solution: be…
Conquering Content Marketing, Step 5: Measurement
You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day.…
Pinterest Unveils Guided Search for Mobile Devices
Pinterest announced a new way for people to discover the social platform's content through "guided search," which presents various categories of things and places…
5 New SEO Mantras to Replace Old, Inefficient Thinking
In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in…
Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them
Content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there are still some misconceptions…
4 Reasons Nofollowing All Links Is Absurd
Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow them. But…
Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study]
Less than 1 percent of websites have implemented Schema markup. However, pages with Schema integration rank better by an average of four positions compared…
Vic Gundotra Leaving Google, What’s It Mean for Google+?
Vic Gundotra, the driving force behind the Google+ platform, has announced he is leaving Google, which has many people pondering the future of Google+.…
Google AdWords Dynamic Search Ads: 10 Quick Tips to Get Started
Launching a Dynamic Search Ad (DSA) campaign through Google AdWords takes work and refinement, but over time, if created and optimized correctly, this campaign…
5 Steps to Quick Insights Using Google Analytics Solutions Gallery
Use the Google Analytics Solutions Gallery to find custom dashboards created by experts to speed up the time to insights. You don’t have to…
5 Ways You Can Avoid FOMO When Developing a Website
Nothing can compare to launching a new website. There's a lot to get done and all the checklists in the world probably won't prevent…
A Knowledge Gap Analysis Will Tell You What Web Analytics Can’t
Too much emphasis is placed on Web analytics to determine what changes to make to improve a website's conversion rates. Here's why conducting a…
Nuances of Spanish Language Search Marketing
This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the…
Can Bing Predict Reality Show Winners?
Bing is using search and social signals to display predictions in its search results for how contestants of popular reality TV shows will fare.…
How to Avoid Buying a Bad Domain – Tips From Google’s Matt Cutts
Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help ensure…
Bing in the Classroom Now Open to All U.S. Schools
Bing for Schools search, which incorporates both safe search and an ad-free search environment, has been tested in a pilot project since the start…
Search Ads Yield 68% More Revenue per Conversion When Integrated With Social
Marin Software conducted research that sought to answer the question of whether search and social advertising campaigns managed together produced better results. What it…
Are All Sitewide Links Unnatural?
While sitewide links can be unnatural, they can also be really good links! Here's how you can evaluate sitewide links pointing to your site…