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5 #GivingTuesday Campaigns That Won (and 3 That Lost)
We’ve analyzed 8 of these campaigns from 2016 to find out which ones have what it takes to engage readers and meet their fundraising…
Four most important search marketing news stories of the week
This week, we look at a new feature by Instagram that models itself on Facebook; moves by Google to tackle 'non-authoritative' sites which rank…
Happy holidays from Search Engine Watch!
It's the most wonderful time of the year - happy festivus from all at Search Engine Watch
Seven fascinating stats on ecommerce and cart abandonment
Key issues include making customers register before they checkout, concerns about security, and confusing checkout design.
4 ways to get ahead of the marketing personalization curve
Sure, some apps are doing personalized push notifications, but what happens when your users are in the app?
Has the marketing cloud lived up to the hype?
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the…
The 10 Best & Biggest New PPC Features of the Year
Some new PPC features stuck out more than the rest this year. This article will separate the unicorns from the donkeys!
Heavy discounts and post-Black Friday lull create challenges for retailers
According to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015.
What exactly is a marketing cloud, and do you need one?
The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance…
Why brands should care about brand safety in mobile advertising
Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to…