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How Can Good PPC Managers Become Great PPC Managers?
Good PPC managers get results, know their way around the necessary data tools, and can follow the foundations of PPC well. But great PPC…
How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience
BuzzFeed's impressive growth is mainly due to successfully leveraging social platforms – particularly Facebook – to help drive traffic. While desktop traffic for BuzzFeed…
Google Buys, Then Shuts Down Restaurant Website Builder Appetas
Google has purchased and shut down Seattle-based Appetas, a website that lets restaurateurs build a website inexpensively with integrations (social, mobile, reservations, delivery) that…
Google AdWords MCC Scripts Now Available to All Users
All Google AdWords advertisers now have access to the scripts from within their My Client Center account. Google has released guides and code snippets…
Local Listing Management Priorities: How & Where to Syndicate Local Data
Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to implement a…
Google Reveals What New & Expectant Parents Search For
New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is…
PPC SWOT Analysis: Manage Campaigns Like a Business
An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search…
Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]
Google research reveals 34 percent of consumers on tablets or computers will also go to a store. And these people are ready to buy…
7 Reasons You Need to Update Your Google Maps App
Google Maps has released a major update to their app for Android and iOS, including lane guidance, offline directions, improved search for restaurants, bars,…
How to Recover From a Google Smartphone Rankings Demotion [Case Study]
Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here's how one website that was hit by a demotion…
10 Video SEO Tips That Can Truly Impact Your Rankings
Video SEO best practices and ideas for taking a long-term, quality-driven approach to get your videos to rank well for your search terms. Let…
Matt Cutts: Google Won’t Devalue Links Anytime Soon
With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant to reward…
Google Now Combines Online Shopping With Location-Based Purchasing
If one of the products you've been searching for online is sold at a store near you, you will receive an alert via Google…
DuckDuckGo Redesigns Search Results to Add Places, Images, AutoSuggest
DuckDuckGo launched a new design in beta that gives an updated look and feel to its search results. With places in carousel format, autosuggest,…
Vine Search Offers New Opportunity for Brands
The long-awaited Web version of Vine is now available, letting anyone search by person, tag, or location. This means there are some additional opportunities…
Blog Posts Published on Weekends Get More Social Shares [Study]
What blog post titles get the most engagement? When is your audience actually reading your blog posts? Answers to these questions and more in…
10 Reasons to Hire a PPC Management Expert
PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every facet of…
4 Social PPC Misconceptions
Social PPC can be a highly effective way to generate leads and sales. Because social PPC is still relatively new, mistaken beliefs abound about…
Is Google+ Becoming a Blog Platform or Just a Billboard?
Lately, there seems to be a rise in the usage of Google+ as a platform for expounding theories and explanations, as well as the…
Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]
Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just that, and…