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SEO

Five proven SEO strategies for retailers to use in 2017

Optimizing your ecommerce site for better rankings should be a top priority for any growth-focused business owner.

By Laurynas Skupas · 17 Jan 2017

PPC

Top three programmatic trends in 2017

Programmatic is a game-changing technology in the advertising industry.

By Daniel Surmacz · 16 Jan 2017

PPC

Nine crazy predictions for SEO in 2017

It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick…

By Larry Kim · 12 Jan 2017

PPC

How to keep Q4 paying off in 2017

Retailers love the influx of revenue in Q4, but there’s another, more last gift from the spike in digital traffic: data that you can…

By Sana Ansari · 12 Jan 2017

SEO

Question every part of your organic search strategy in 2017

r search strategy and looked at why it is what it is? We’re much more likely to make necessary, iterative changes to our campaigns…

By Kevin Gamache · 11 Jan 2017

Content

Top B2B content marketing metrics for 2017

A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs.

By Tereza Litsa · 10 Jan 2017

Development

Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?

Between the long-awaited rollout of Penguin 4.0, a strengthening of Google's mobile-friendly ranking signal and the 'Possum' algorithm update impacting local search, 2016 was…

By Rebecca Sentance · 09 Jan 2017

Development

10 online marketing strategies to make you a unicorn [infographic]

Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing…

By Larry Kim · 05 Jan 2017

SEO

How a new AI powered search engine is changing how neuroscientists do research

A new, free search engine called Semantic Scholar is using AI technology to help these scientists find relevant information much more quickly.

By Adam Stetzer · 04 Jan 2017

SEO

Five quick tips to boost your SEO in 2017

It’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. This doesn’t…

By Tereza Litsa · 03 Jan 2017