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Yandex’s Sibir Reverse Image Search Technology is Pure Awesome
Yandex has developed an amazing service with Sibir, its content-based image retrieval. It has raised the bar for reverse image searching technology. Here's an…
Bing Catapult: New Technology Delivers Faster, More Relevant Search Results
Bing has put significant resources behind a new datacenter project at Microsoft designed to give searchers faster and more relevant results. The Catapult project…
Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]
When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2 percent in…
Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]
School may have just got out for some, but that doesn’t mean search marketers can take a break. According to data coming from PM…
Yandex Keyword Data Now ‘(Not Provided)’
Yandex has made the move to encrypted search. The Russian search engine has begun encrypting 100 percent of searches done through Yandex, meaning webmasters…
5 Reasons a Site Hit by Google Penguin Won’t Recover
If you're working hard on cleaning up a site that's been hit by Google Penguin, don't despair! While Penguin recovery is possible, it is…
4 Ways to Make Sure You Find the Right SEO Job
Finding a new job is a two-way street. It's a marriage. The decision to work together is just as much the job seekers' as…
RIP Bing Ads Express
Bing Ads Express is going away July 30. Meant to be a managed service, of sorts, for local businesses, the Bing Ads product, which…
4 Ways to Rev Up Your Facebook Reach Like Harley-Davidson
Not every brand has the cult following that Harley-Davidson has boasted for decades. However, brands can take a few pages from Harley's book on…
How to Use the Google Analytics Event Tracking Report
Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with…
PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider
Use the power of data for good, not optimization for optimization's sake. Conversion rate and position do have a correlation; every action has an…
5 Changes You Need to Make for Google Shopping in the Next 2 Months
Retailers are running out of time to switch to Google Shopping Campaigns. Follow this timeline to ensure your campaign is built out and tested…
Google My Business: New Tools for Small Business Owners
Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and…
Addressing Thin Content
You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage…
Search Engine Basic Concepts
Baffled by search engines and how they work? Not technical in orientation? Here's a layman's level explanation of the basics of search engines –…
Quick Internal Linking Insight Using Google Analytics
Linking to URLs with a certain parameter can cause SEO issues such as duplication. Here's how to quickly and easily use information already available…
Pre-PPC Strategies For Launching a New Product
These three steps, iterated until you get what you're looking for, can get you to the stage where it makes sense to invest in…
With Guided Search, Is Pinterest the “Next” Search Engine?
Pinterest is rolling out guided search on Pinterest.com, just like it did for its mobile app back in April. Guided search is a way…
Google Payday Loans Algorithm Update Launch is Imminent
Less than a month after announcing a significant update to its algorithm targeting spammy queries such as payday loans, Google's Distinguished Engineer Matt Cutts…
How to Find Link Building Opportunities in 5 Steps Using SpyFu’s New Backlink Builder
With all the great tools already out there, why do you need another? The goal of using SpyFu's Backlink Builder tool isn't to "get…