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Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we are…
The future of voice search: “Ubiquitous and seamless”
These are interesting times for voice search, both in terms of its adoption among consumers and its technological development. We have moved beyond seeing…
How to capitalize on Facebook mobile traffic – even with a poor mobile experience
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity…
Site speed tactics in a mobile-first world: Why ecommerce brands need to step up their site speed game
A study of 700 top ecommerce brands found that the majority are underperforming when it comes to optimizing their sites for speed. Find out…
5 easy ways to launch a local email marketing strategy
If your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus more…
Google Chrome SSL certificate proposal could affect millions of websites
Millions of websites that use SSL certificates issued by Symantec and affiliated resellers could find that their certificates are effectively worthless as far as…
Study: Why do marketers still struggle with innovative search tactics?
A new study commissioned by Microsoft's Bing and search agency Catalyst may have some light to shed onto why many marketers aren’t realizing the…
Google adds rich results for podcasts to SERPs
On its Developers blog, Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results. What does…
Understanding voice search: What are the implications for marketers?
One report by VoiceLabs predicts that voice device growth will quadruple this year. What data can help us to understand the impact of voice…
A visual history of Google SERPs: 1996 to 2017
Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us.…