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What’s new with Earth? First impressions of the relaunched Google Earth
Google has just re-designed, revamped and re-launched its Earth product. What's new, what's improved, and how can marketers take advantage of the storytelling opportunities…
A guide to setting up Google Analytics for your WordPress site
If you are an enthusiast who is setting up a website or a new blog using WordPress as your CMS, it is highly recommended…
The State of Schema.org: What are the biggest challenges surrounding Schema markup?
A recent survey carried out by Schema App, a provider of tools to help with implementing Schema markup, has shed some light on the…
How to use Search Console for quick SEO wins
SEO doesn’t have to be complicated or technical. Laura Hogan, Head of Search at Rice Media, shared her tips at Brighton SEO on how…
Test your knowledge! The Search Engine Watch Easter trivia quiz
Happy Easter, Search Engine Watch readers! In honour of the season, we have put together a light-hearted search trivia quiz to test your knowledge.
Interview: Why marketers shouldn’t waste their time with Google Posts
Michael Bertini, Online Marketing Consultant and Search Strategist at iQuanti, told Search Engine Watch why he thinks that Google has gone off half-cocked with…
4 things to note when optimizing for local SEO in 2017
According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for and expect…
How can marketers optimize for Google’s new “similar items” feature?
Google has announced that “Similar items” is now available globally in image search on mobile and in its Android app. Similar items will suggest…
Mobile-First Indexing: Everything we know, and how it could affect you
For the past five to six months the search industry has been buzzing with talk around Google's mobile-first index. In the midst of this…
Google launches Fact Check in search results worldwide
After a tentative launch in October 2016, Google has released its Fact Check feature in search results worldwide. How does it work, and what…