Latest stories
27,191 articles, newest first.
Forget Big Content – Small Content Is Critical to Search Success
There has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces. Here's how to ensure you…
Competitive Analysis in Search Is Linked to Higher Conversions [Data]
Those who give little to no mindshare to competitive analysis should rethink that approach. Data shows those who do may find that adding regular…
YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service
Users searching for music on YouTube may not find content from their some of their favorite independent artists. This is blatant censorship from Google,…
German Publishers Try to Force Google to Pay for Links, News Snippets
German publishers say Google and other search engines like Bing and Yahoo are in violation of the country's ancillary copyright law and want them…
BuzzSumo: The Heavyweight of Content Discovery?
BuzzSumo trawls the Web for content based on search queries, and provides you with lots of interesting data based on your results. Here's why…
7 Outstanding Content Marketing Tips for Small Businesses
Content marketing is now a required component of SEO. And it works by engaging new and existing audiences, and encouraging sharing. Here are seven…
Links Should Only Be a Surprise? Nonsense!
Bing's Duane Forrester says "You want links to surprise you." But these links are only possible if your site already has some visibility. Without…
7 Ways Content Marketing is Like a Relay Race
Just as you wouldn't typically up and run any type of race without some training, the same preparation is required to execute effective content…
Google Kills Google+ Direct Connect Feature
The Google+ Direct Connect feature in which you could quickly find Google+ pages in the search results by using the "+" command has quietly…
Bing Ads Bid Landscape Tool Comes to Ad Group Level
Bing Ads has announced that their Bid Landscape tool can now be used at both the keyword and ad group level by all U.S.…
Google Adds One-Click Music App Integration
Starting this week, Android users can now search Google for a musician, band, or song, and tap a link to open the music right…
Google Updates Shopping Feed Requirements
Google yesterday announced new shopping feed requirements. Google's new feed specifications include updates to mobile links, bundle attributes, availability specification changes, and changes to…
PPC Budget Forecasting 101
As pay-per-click professionals, we're often asked to play with our numbers, shift our budgets, and essentially predict the future. A daunting task, for sure.…
6 Reasons for Your Lack of Content Marketing Success
If you've invested a lot of energy and money into content marketing and the results aren't meeting expectations, perhaps the reasons that led to…
How Responsive Design Increases the Results of Your Online Marketing
You must consider responsive design for your business and clients. It will make your website visitors (and clients) happy, and help you reach the…
Videos Dominate Universal Search Results 65% of the Time [Study]
Searchmetrics studied the Universal Search results for millions of keywords over the course of a year to gauge what has changed in Universal Search…
Microsoft Kills Sponsored Post Program After Attracting Matt Cutts’ Attention
When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. That's what happened…
Google Censorship Ruling in Canada Has Worldwide Implications
The Supreme Court of British Columbia ruled in favor of a company claiming a competitor stole its trade secrets and has issued a temporary…
When Do You Add UX to Your Design?
It's not so much if you add user experience to your process, but when you add UX that makes the most impact. The key…
SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools
The original search marketing event returns with SES Atlanta. Here's a preview of the one-day event on July 9, which will feature sessions in…