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Google Reveals 4 Things You Need to Know About Quality Score
Google has published a whitepaper called "Settling the Quality Score" and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new content is…
Key Takeaways From 5 A/B Tests With Significant Results
Always use positive customer testimonials as social proof. Test higher and lower prices. Increase credibility with trust symbols. Find out what matters most to…
Restructuring Your PPC Campaigns in 5 Key Steps
Whether you start from scratch or modify an existing account, it's imperative to follow a strategic, sequential plan when restructuring a PPC account. Here…
Google Tries to Steal How-To Traffic in Organic Search Results
Now Google is going so far as to provide how-to step-by-step instructions on everything from boiling an egg to changing a tire. Here are…
Google Begins Removing Search Results to Comply With ‘Right to be Forgotten’
Google says "Each request has to be assessed individually, and we're working as quickly as possible to get through the queue." It's not clear…
New Conversion Settings Can be Imported From Google Analytics to AdWords
You can set specific conversion windows for between seven and 90 days, flexible conversion tracking can be applied to conversions imported from Google Analytics,…
2 New Google Mobile Search Tests: Larger Titles & Info Cards
Google has made some changes to how they are displaying mobile search results, and if you're ranking number one for your queries and have…
67% of Travel & Hospitality Brands Use Dedicated Mobile Sites
A travel and hospitality industry analysis by The Search Agency finds that of the 100 travel sites studied, 8 percent implemented responsive design, 67…
130 Questions to Ask When Choosing a Local Search Automation Tool
Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Make a…
The 10 Best Shopping Engines
A new study analyzes the best comparison shopping engines based on traffic, revenue, conversion rate, return on spend, average CPC, quality of merchant tools,…
How to Write Better Copy While Barely Trying: 6 Foolproof Tips
The copy you use in ads, video scripts, blog posts, and infographics matters. It's your opportunity to connect with a customer, break through the…
Google to Remove Author Images from Search Results
Google's John Mueller announced on Google+ today that Google will cease showing author profile images and Google+ circle counts in desktop and mobile search…
Search Engine Traffic Declines While Engagement Remains Steady [Study]
A Shareaholic analysis of search engine data has found a steady decline in the number of visitors coming from search engines over six months.…
Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]
Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research looks at…
3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign
Surveys can and should go much further than link bait. A well-constructed survey can give you useful insights into the market you're trying to…
Mobile Advertising Measurement: Winning the Long Game
Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the probability of…
Black Box Paid Search Ads Showing on Right Rail
Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black box paid search ads…
Google Domains: New Domain Registration Service Launches
Google has announced the launch of a new domain registration service. Called Google Domains, it is being launched as an invite-only beta for both…
Watch Time Now Impacts Facebook News Feed Video Rankings
Facebook is updating how it ranks the videos people and Pages upload. The new video ranking considers whether a user has watched a video…
Google AdWords Rolling Out Parental Targeting Feature in U.S.
Would you like the ability to target ads based on parental status? Google AdWords is testing that feature in a new tab called "parental…