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The psychology of language for paid search
The success of your PPC campaigns may depend on the language that you’re using. Here's how to improve it.
Should Google be more transparent with its updates?
Most of Google's algorithm updates nowadays are unconfirmed and unannounced, leaving website owners and SEOs guessing as to what caused a change in ranking…
8 technical issues holding your content back
Failure to properly audit and resolve technical concerns can disconnect your content efforts from the benefits it should be bringing to your website. Here…
How well do you know Search Engine Watch? The SEW Friday quiz
Following the success of our previous Easter trivia quiz, we decided to mix it up again this Friday with another quiz - this time…
What will the future of Google search results pages look like?
Recently, we took a nostalgic, infographic-based look back at the history of Google search results pages. In our follow-up infographic, we look into a…
How to identify and fix indexation bloat issues
Indexation bloat is when a website has pages within a search engine “index” and can cause issues if not monitored and policed properly. It…
Actions for Google Home: Time for brands to get creative
Google has increased the number of Actions available via Home, and third parties are encouraged to get involved and develop novel uses for Google’s…
Top tips on voice search: Artificial Intelligence, location and SEO
Over the past few years, we have seen the transformative impact of mobile on search and consumer behavior, including the shift towards the mobile-first…
Four most interesting search marketing news stories of the week
This week, Google's new "suggested clip" feature in search results shows how far its ability to search within videos has improved, and a new…
How to use Google’s new demographic targeting for search ads
Through AdWords, Google has given advertisers a lot of control over when and how their ads are shown, but until recently, it wasn't possible…