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PPC

Google rolls out updates to google tag and tag manager

Google has rolled out several updates to its tagging tools, aimed at making it easier for advertisers to measure website performance and cutting down…

By Sachin Patel · 24 Aug 2026

SEO

Google explains why spam updates need to happen

Google John Mueller has explained why Google announces spam updates, even though many of Google spam systems already update continuously on their own. Eli…

By Sachin Patel · 24 Aug 2026

SEO

Google search console crawl stats report shows data gap

Google Search Console’s Crawl Stats report is currently showing missing data for a couple of days in August. Barry Schwartz spotted this issue and…

By Sachin Patel · 24 Aug 2026

Reviews

9 best internal linking tools we still like in 2026

Internal linking has always played a crucial role in effective SEO. While its importance remains, the approach has evolved: many now seek automated and…

By Radu Tyrsina · 22 Aug 2026

SEO News

Reddit citations in ChatGPT Search drop over 86%

AI search and analytics company PromptWatch is reporting a sharp drop in how often Reddit gets cited in ChatGPT Search down by more than…

By Sachin patel · 22 Aug 2026

SEO

Google says favicon display issue is on their end

There have been a growing number of complaints on X and LinkedIn about missing website favicons in Google Search. We covered this issue previously…

By Sachin Patel · 22 Aug 2026

SEO News

Google tests moving the search bar position on the results page

Google appears to be testing another change to where the search bar sits on the results page. Previously, the search bar started above the…

By Sachin Patel · 22 Aug 2026

SEO

Google changes how it parses double-escaped JSON-LD entities

Google has changed how it extracts JSON-LD data, bringing it more in line with JSON and other web standards. As Google Search Central announced…

By Sachin patel · 21 Aug 2026

SEO

Google confirms August 2026 spam update is complete

Google August 2026 spam update is completed and rolling out. The update was started on August 18 and finished three days later, on August…

By Sachin Patel · 21 Aug 2026

SEO

Google tests new colour variation for featured snippets

Google is testing to show colours for text in featured snippets. We searched for SEO, and the text appeared in a featured snippet with…

By Sachin patel · 21 Aug 2026

SEO News

Google adds new personalization features across Search, Discover, and News

Google announced new personalization features across Search, Discover, and Google News. The goal is to give users more control over their preferred sources and…

By Sachin patel · 21 Aug 2026

PPC

Google tests highlighted sponsored results on mobile

Google is testing a highlighted background for its sponsored results and the section beneath them on mobile. I spotted this while searching on Google…

By Sachin Patel · 21 Aug 2026

SEO News

Similarweb can now track ads inside ChatGPT and Google AI Mode

Similarweb says it can now track ads appearing across ChatGPT and Google AI search experiences. Its new AI Ads product provides competitive intelligence on…

By Sachin Patel · 20 Aug 2026

PPC

Google Ads adds bidding option for loyalty program members

Google Ads has added dedicated toggles for loyalty program members within its customer retention settings, separate from lapsed customer bidding. This was spotted by…

By Sachin Patel · 20 Aug 2026

SEO News

OpenAI expands ChatGPT ads to 31 European countries

OpenAI announced on August 18th that it will expand ads to 31 European countries. The countries include Germany, France, Spain, Italy, Sweden, Norway, Denmark,…

By Sachin patel · 20 Aug 2026

PPC

Google Ads now proactively suggests sitelinks

Google Ads is now showing sitelink suggestions to account owners. Previously, this wasn’t available; account owners had to add sitelinks manually rather than having…

By Sachin patel · 20 Aug 2026

PPC

New Enhanced Matching setting spotted in Google Ads

Google Ads is testing a new Enhanced Matching option for Customer Match. Based on the screenshot shared by Joey Bidner on LinkedIn, this test…

By Sachin Patel · 20 Aug 2026

SEO

Google Business Profile now shows view counts for posts

Google Business Profile is showing view counts on posts. This was spotted by Muhammad Hussain on LinkedIn, who shared a screenshot along with his…

By Sachin Patel · 20 Aug 2026

PPC

Bing tests multiple images within a single ad result

This week, Bing tested large images in its search results, and now I spotted another change multiple images appearing within a single ad. Searching…

By Sachin Patel · 19 Aug 2026

SEO News

AI Overview cites self-serving listicles, but skips the brand that ranks itself #1

Harpreet flagged something odd in a Google AI Overview and shared it on X, pointing out that the AIO cited four self-serving listicles within…

By Sachin Patel · 19 Aug 2026