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17 Keys to Success in Social PPC
While social PPC won't replace Google Adwords any time soon, it's become an effective source of incremental leads and sales for savvy businesses. Next…
Twitter Cards: A Quick Start Guide
Twitter cards are one social media marketing tool you can't afford to ignore. By going beyond basic tweets to include videos, pictures, and other…
10 Social Media PR Lessons From #OITNB
With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the noise is…
New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to Know
Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they're clicked and provide more space on…
6 Tips for Writing Successful LinkedIn Articles
LinkedIn is a great platform for publishing articles, but you need to have a strategy and consider what types of content work best for…
Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]
In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five…
Google Has Removed 100,000 Links, Approved More Than Half of ‘Right to be Forgotten’ Requests
Google has removed "the majority" of "right to be forgotten" requests, a number that could exceed the 100,000 mark. It has rejected just over…
14 Top-Notch Resources to Help You Become a CRO Expert
It's becoming increasingly expensive to drive traffic to your website. The only way to maintain or improve results is to increase your conversion rate.…
How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups
Newsletters are an amazing marketing tool, but building a large newsletter audience can be tough. You can run Twitter lead gen cards for free.…
How to Make AdWords Paid Search Work for You – 7 Important Steps
Want to make your AdWords PPC accounts work better for you? By using these seven routine tasks, you can be not only more effective…
Foursquare Upgrades App, Transitions Check-Ins to Swarm
Calling it the beginning of the ‘personalized local search’ future, Foursquare has moved all check-in functionality from Foursquare to Swarm. It has also revealed…
SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]
A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including PPC and SEO) was the most effective…
5 Content Questions to Guide Your Site Redesign
There's a lot to consider when you decide to redesign your website – it must provide a good user experience, be mobile-friendly, and not…
Listing Management: The Required Foundation for Local SEO
Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful local SEO…
Using Majestic’s Topical Trust Flow to Find Online PR Opportunities
Using this powerful filter you can isolate the categories you're interested in, explore the source links to see the news coverage in editorial context,…
How to Optimize Your Content Strategy With Social Listening
If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content…
How to Ensure Your SEO Strategy Delivers the Right Traffic
When it comes to SEO, achieving first page rankings and getting more traffic is one thing, but here's how to make sure those rankings…
Ripoff Report to Revise Removal Policy: May Accept Court Orders
Ripoff Report has been notorious for its "no removal" policy, refusing to remove reports for any amount of money, pleading, or legal litigation. However,…
Apparel PPC: Zappos Dominates the Competition
When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S.…
3 New Bing Ads Geotargeting Features Now Available
Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting…