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New App-Based Search Engine Startup Relcy Tries to Reset SEO
The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content…
Managing Your Robots.txt File Effectively
Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site.…
4 Amazing Things You Simply Must Know About Sensational Headlines
If readers are developing headline fatigue, but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes…
Google Love Grows, Bing Satisfaction Drops Among U.S. Customers [Survey]
Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone. That's according…
Blogger Fined for Top-Ranked Restaurant Review
French blogger Caroline Doudet was forced to amend her post title and pay damages after a negative restaurant review that was appearing too prominently…
Marin Adds Google Shopping Campaign Management
Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed management through…
What is Link Building?
Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that…
PR for SEO: Advanced Social Media Tips to Engage With Media Influencers
Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. With these Facebook, Twitter, and LinkedIn tips,…
The Evolution of Audience Targeting: 3 Opportunities for Marketers
More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges.…
Google Showing Far Less Video Snippets in Search Results
If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a…
Hidden From Google: New Website Reveals ‘Forgotten’ Search Results
In the wake of recent European rulings on the "right to be forgotten", a new website has popped up. Called Hidden From Google, the…
Remarketing Across Ad Exchanges With DoubleClick Search
DoubleClick Search's Display Remarketing from search ads feature lets you retarget users via display channels after they have shown interest by clicking on the…
Google Analytics Now Available for iOS
You can now download the official Google Analytics app for iPhone and iPod Touch. While the Android version of this app has been available…
3 Reports Offer Insights on State of Paid Search in Q2
Three reports from Adobe's Digital Marketing, Kenshoo, and The Search Agency highlight the state of paid search across the globe - including paid search…
Bing Launches Search Removal Request Form in Europe
Microsoft's search engine Bing has finally responded to the recent European Court of Justice "right to be forgotten" ruling. Bing has created a form…
Google+ Drops Controversial Real Name Policy After 3 Years
Google+ has revised its real names policy. According to Google the previous restrictions "helped create a community made up of real people, but it…
Google Now Calculates Bitcoin Prices in Search Results
How much is a Bitcoin worth today? Now Google can tell you. The search giant has added a Bitcoin calculation tool to its search…
3 Ways to Help Prioritize Your SEO Efforts
On any given day, you're prioritizing keywords, tactics, outreach, clients, meetings, and even metrics. Prioritization can be a game changer. The most successful SEOs…
Top 10 Skills That Separate Real UX Designers from Wannabes
With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake…
5 Takeaways From the World Cup for Global Search Marketers
How to identify your goals ahead of time by setting clear objectives to drive traffic to your site, gain brand exposure and interactivity through…