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New Google Mobile Alert: Websites Using Flash May Not Work on Your Device
Google now warns mobile searchers when it detects pages that may not work on their devices (e.g., sites made with Flash). Google has shared…
New robots.txt Tester Launches in Google Webmaster Tools
The robots.txt testing tool in Google Webmaster Tools has just received an update to highlight errors causing Google not to crawl pages on your…
Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]
RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2, and mobile…
Google AdWords Express App Now Available
Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. In addition, Google is giving…
Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor
Advertisers can download product reports, edit bids, keywords, ad groups, ads, and destination URLs, and import changes using bulk uploads. Also, you can now…
You’ve Been Hit by Penguin! Should You Start Over or Try to Recover?
If you've been affected by Google's Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more…
Guide to Google Analytics Demographics Reports: Age, Gender & Interests
We now have some very powerful data at our fingertips to help us understand our website audience much better. Here's how you can use…
Improve Your AdWords Performance With These 3 Google Analytics Reports
You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of your campaigns.…
Germany to Treat Google Like a Public Utility?
German officials are planning to clip the wings of tech giants such as Google through heavier regulation. The country's Federal Cartel Office would be…
You Can Now Link Your Google My Business & AdWords Accounts
Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will…
Mobile Paid Search Spend Up 98% Globally vs. Last Year [Report]
Covario released its quarterly report that looks at global paid search spend. Mobile online advertising saw a 98 percent increase in spend year-over-year (YoY)…
How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)
It's critical to habitually audit your domains for low-value content that could negatively impact organic search visibility. Here are some efficient ways to automate…
The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content
If you find yourself creating endless content in a rut with increasingly mediocre quality and dwindling traffic, STOP right now and re-assess. Follow this…
Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors
Google Webmaster Tools has added a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are…
Google Search Quality Guidelines Now Reward Expertise, Authority, Trust
The latest version of Google's "human rater handbook" aka search quality evaluation guide has leaked once again, and gives us more clues into how…
How to Sell Your SEO Plan With 5 Slides in 5 Minutes
You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an…
Social Media Marketing Gone Wrong
Social media can be an effective traffic driver when done well, but can truly alienate your customers when done badly, or when perceived to…
Optimizing Across Paid & Organic Search: 3 Ways to Maximize Value
With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and organic efforts.…
YP Adds Social Sharing, Curated Collections to Mybook
YP, the local search site that says its apps and website are used by more than 70 million visitors each month, has updated its…
Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers
In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at hundreds of U.S. search marketers (SEMs) on Twitter…