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Organic Search Accounts for Up to 64% of Website Traffic [STUDY]
Inspired by Groupon deindexing itself from Google and finding 60 percent of their direct traffic was actually organic search, Conductor reveals data showing that…
Google Panda: Understanding the Technical Inner Workings
How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in…
3 Tests to Determine if Mobile Ads are Right for Your Online Store
Mobile is big, and getting bigger. But are mobile search ads a good investment for your site? Ask these questions to help determine your…
How to Implement an Engaging Content Marketing Plan for the Finance Industry
How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn't have…
4 Ways to Maximize Agency Relationships
Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a…
Influential Twitter Accounts Indexed More in Google [Research]
Stone Temple Consulting released findings of research today that showed indexation of Twitter pages was low in Google search results overall, but that influential…
Publisher Guide for Adding Custom Variables in Google Tag Manager
This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here's how to install the…
How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time
If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process…
Mobile Site Configuration 101: How to Choose
If you aren't doing mobile, your site will be left behind in the search results. Here's how to decide which type of configuration to…
‘Delete’ is Now ‘Remove’ In AdWords
Google AdWords changed terminology within its interface that replaces most instances of the word "delete" with "remove," as in advertisers will remove campaigns, not…
Google’s Matt Cutts Goes on Leave, but Says Don’t Panic
Google's Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don't panic - he's leaving…
Top Keyword Combos for PPC Retail Ads During Back to School [Data]
The back-to-school and back-to-college retail audience spent an estimated $72.5 billion in 2013. Here's a look at how word choice in retail PPC ads…
Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began
Some organizations may continue to view mobile as an "add-on" or supplementary effort. However, those who embrace the shift in behavior and deliver what…
Lucky Duck: Why Things Are Going Swimmingly for DuckDuckGo
DuckDuckGo continues to grow its user base, passing 1 billion searches early this year, and continues to integrate into our lives, with the news…
SEO Website Audits: Everything You Need to Know Part II
An in-depth look at everything you need to know about an SEO website audit, from the differences between tools-based audits and human audits to…
Implementing the SEO Quality Gate
Brands are doubling down on content and becoming publishers. With all this investment in content creation, it’s become critical to have internal processes to…
10 Shocking Facts About Content Marketing Today
Content marketing is a core facet of the digital marketing industry, yet there are still some facts about this strategy that may surprise or…
Google ‘Forgets’ Publisher Articles as EU Takedowns Begin
Following Europe's 'right to be forgotten' ruling in May, Google has begun taking down search results. Some publishers have already been affected, including the…
Yahoo Retires Less Popular Products to Make Room for New Innovation
Yahoo is shutting down a range of its not-so-popular products, in order to focus on its more popular ones. Included in the cull is…
Bing Reveals U.S. “Fireworks” Search Interest in Time for July 4th
In preparation for the Fourth of July, people are going online to search for information or products around the Fourth's main event: the fireworks.…