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Industry

Five important updates to Google semantic search you might have missed

Google is constantly making tweaks and changes to semantic search. The vast majority go unannounced and unnoticed, but they can be an interesting indicator…

By Rebecca Sentance · 14 Jul 2017

PPC

PPC 102: Seven tips to improve your paid search campaigns

Once you've got the basics of PPC down, how can you improve on those efforts further? Here are 7 more tips to take your…

By Tereza Litsa · 13 Jul 2017

SEO

7 subtle on-site issues no SEO should miss

Your on-site SEO could be broken without you realizing it. We all know some of the basics: content is king; users come first; avoid…

By Pratik Dholakiya · 12 Jul 2017

PPC

AdWords Editor 12: Everything you need to know

Google has launched AdWords Editor 12, the latest upgrade to its essential software for sophisticated PPC practitioners. Complete with a new look and a…

By Clark Boyd · 11 Jul 2017

SEO

Here’s how RankBrain does (and doesn’t) impact SEO

In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with "AIO" (Artificial Intelligence Optimization) rearing its head on…

By Dan Taylor · 10 Jul 2017

Industry

The 10 best Google Doodles of all time

Since 1998, Google has used its homepage to host an invariably inventive Doodle. We've picked 10 of Google’s most memorable animations from the last…

By Clark Boyd · 07 Jul 2017

Industry

What we learned from SEO: The Movie

SEO: The Movie is a new documentary which explores the origin story of search and SEO, as told by several of its pioneers. It’s…

By Rebecca Sentance · 06 Jul 2017

Industry

Visual search: Everything you need to know (so far)

Visual search is one of the most complex and fiercely competed sectors of our industry. Here's a review of the key players, and what…

By Clark Boyd · 05 Jul 2017

Development

4 under-the-radar UX flaws that are killing your conversion rate

As all business owners who operate an ecommerce website know, it can take a while to hit full stride in terms of conversion rate.…

By Pratik Dholakiya · 04 Jul 2017

Content

The Guestblogalypse: How to get links without guest blogs

Guest blogs are a popular link-building strategy used by businesses all over the world. And until recently, many were relying on guest blogging as…

By Marcela De Vivo · 03 Jul 2017