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Industry

Google Responds to ‘Right to Be Forgotten’ Questionnaire

Google has issued a public response to a questionnaire from the Article 29 Working Party and notes it has moved quickly to comply with…

By Ashley Zeckman · 04 Aug 2014

Local

Is Google’s New Local Algorithm ‘Pigeon’ for the Birds?

Google rolled out a new local ranking algorithm that more closely mimics traditional organic search ranking -- but some queries have lost the 7-pack…

By Jessica Lee · 04 Aug 2014

SEO

Is SEO Dead? NOOOOOOO!

Enough! The authors and publishers of "SEO is dead" articles must stop trying to pass off mythical and erroneous statements as facts and stop…

By Kristine Schachinger · 04 Aug 2014

Content

What Makes Content Shareable & Why It Matters for SEO

Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities…

By Jayson Demers · 04 Aug 2014

Analytics

Want to Measure Social ROI? Start with These 5 Cross-Channel Metrics

One reason for the difficulty of measuring social ROI is that data from the networks is hard to get and connect to a consistent…

By Uri Bar Joseph · 04 Aug 2014

SEO

30% of Traffic to Insurance Sites Came from Search in June

Data coming from Millward Brown Digital shows leading insurance brands received 30 percent on average of website traffic from search in June. Other top…

By Jessica Lee · 01 Aug 2014

Social

Twitter Buys Image Search Company Madbits

Twitter hasn't traditionally been known for their image capabilities. However, that may be about to change as image search company Madbits earlier this week…

By Ashley Zeckman · 01 Aug 2014

SEO

How to Eventually Become a Millionaire Using Your SEO Knowledge

There are many types of SEO services you can offer and running your own websites might even be more profitable. But what are the…

By Peter Van Der Graaf · 01 Aug 2014

Analytics

Fake Googlebot Activity up 61% [Report]

One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones mimicking Google.…

By Kristine Schachinger · 01 Aug 2014

Industry

Danny Goodwin Leaves Search Engine Watch, Thank You & Goodbye

Today marks Danny Goodwin’s last day as my editor (and many others) at Search Engine Watch. So I want to take a moment and…

By Kristine Schachinger · 01 Aug 2014

SEO

New Bing Site Safety Page Tells You Why Sites Aren’t Safe to Visit

Bing has rolled out a new site safety page, a place where searchers can better understand why Bing is indicating that a site may…

By Jessica Lee · 31 Jul 2014

Local

Yelp Trends Reveals What’s Hot or Not Locally, But Beware of Unreliable Data

Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98…

By Pierre Zarokian · 31 Jul 2014

Analytics

Google Analytics Helps You Filter Spider and Bot Traffic

Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and other web…

By Thom Craver · 31 Jul 2014

Local

Defining Local SEO KPIs & How to Measure Them for Maximum ROI

With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness…

By Bill Connard · 31 Jul 2014

Development

How to Create a Social Media Friendly Landing Page

The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel…

By Michelle Stinson Ross · 31 Jul 2014

PPC

Google Introduces Product Ratings on PLAs

Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers…

By Jessica Lee · 30 Jul 2014

Industry

Google Still Shows Max Mosley S&M Party Pictures, So He Sues Again

The former Formula One president is suing Google because its search results still include images of him from an infamous sex orgy that included…

By Ashley Zeckman · 30 Jul 2014

SEO

Maybe We Should Break Up With Google

Quit obsessing about top rankings. If your business relies too heavily on organic search traffic from Google, maybe it's time to alleviate that dependence.…

By Jennifer Van Iderstyne · 30 Jul 2014

Social

3 Ways to Extend Your Products Into Social This Holiday

Social shopping sites represent a huge revenue opportunity for retailers this holiday season. Social offers lots of value in the form of branding. Start…

By Dave Schwartz · 30 Jul 2014

SEO

5 Most Important Takeaways From the Link Building Survey 2014

A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics…

By Jon Ball · 29 Jul 2014