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Bing Ads “Top Movers” Report Gives the “Why” Behind Campaign Changes
Bing Ads released a new feature that provides more insight into ad performance, showing up to 10 campaigns or ad groups with the most…
Google AdWords to Universally Apply Close Variant Keyword Matching
The change will apply to all exact and phrase match keywords and will help increase the likelihood users get the ads they expect to…
Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]
A look at a ClickZ Live San Francisco session that explored how businesses can optimize search and digital marketing with multi-channel attribution modeling.
3 Ways to Dig Deeper for Bigger Paid Search Success
The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples…
Reaching the College Market With PPC
With the start of a new school year fast-approaching, it's time for businesses to tap into the lucrative college market with PPC search marketing…
Mobile App Metrics: Attributed Install vs. Assisted Install
To stay ahead of the curve, mobile app marketers need to be looking beyond top-level metrics. One of these top-level metrics is the install.
Bing Search Gets Conversational
The search engine has added conversational understanding to its repertoire, meaning users can search for answers to related questions more easily.
Microsoft Tests Specialized Chips for Increased Search Speed
Microsoft developed a new board, "Catapult," that contains a reprogrammable chip aimed at solving the problem of slow search result loading.
7 Things That Will Improve Your SEO More Than SSL
The fact of the matter is there is no one thing that will get you more organic traffic. Good SEO is a healthy combination…
Is That Directory Link Unnatural?
If you are doing a backlink audit and trying to remove or disavow unnatural links, this article should help you when it comes to…
New Settings Page Fits the Bill for DuckDuckGo
The search engine that says it doesn’t track its users has released an updated Settings page, adding options for Instant Answers and Auto-Suggest and…
Google Informs Webmasters of Faulty Redirects for Mobile Users
Reports this week show webmasters are starting to see notifications from Google when faulty redirects are detected.
Yahoo Acquires Local Recommendation App Zofari
The app, which says it was inspired by what Pandora has done for music and what Netflix has done for movies, will join the…
Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]
A recap of the "Mastering the PPC Challenge" session, presented by Diane Pease and John Gagnon at this year's ClickZ Live San Francisco conference.
8 Blogging “Rules” You Should Probably Ditch
Since blogging is an ever-evolving field, here are eight current blogging practices that may be near the end of their lifelines, and what you…
Perseid Meteor Shower Rains Down in Google Doodle
The Google Doodle for August 11 and 12 in many parts of the world highlights the annual August meteor shower NASA considers the year’s…
Baidu Hit With Lawsuit Over Gay Conversion Search Results
China's largest search engine is reportedly facing a lawsuit after it displayed results for a clinic falsely claiming it could make gay men straight.
Google Creates Shopping Campaigns “Upgrade Tool” for AdWords Advertisers
After announcing AdWords would retire its Product Listing Ads product in August in favor of Shopping campaigns, Google is trying to motivate advertisers to…
Just What Is UX Design Thinking?
Design thinking, and more specifically UX design thinking, is a pervasive perspective, whereby I constantly critique the world for design flaws that promote incorrect…
Google Tests “Listen Now” Ads for Music Searches
The ads appear in the Knowledge Graph for services like Google Play, Rhapsody, and Spotify. They are part of an effort that also includes…