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SEO

Move Over Google Knowledge Graph, Here Comes Knowledge Vault

Google has been talking about the Knowledge Vault, an upgraded Knowledge Graph that touts "automatic knowledge base construction" and doesn't rely on community-curated databases.

By Jessica Lee · 27 Aug 2014

PPC

2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

A recent report by the Interactive Advertising Bureau and IHS show mobile ad revenue nearly doubled in 2013 from 2012, with mobile search ads…

By Jessica Lee · 27 Aug 2014

Industry

Hack or Glitch? Google Image Search Only Displays Car Crash

On August 26, Google Image Search users were shown images of a Russian car crash rather than results related to the actual search terms…

By Ashley Zeckman · 27 Aug 2014

SEO

Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. Webmasters need to understand both…

By Glenn Gabe · 27 Aug 2014

PPC

Bing, Following Google, Will Test Close Variants in Exact Match

Bing says it will test the inclusion of close variants in exact match for a portion of queries, which some say helps pave the…

By Lisa Lacy · 26 Aug 2014

Industry

The NSA Has a Hush-Hush Google-Like Search Engine

The search tool, ICREACH, is reportedly capable of handling 2 to 5 billion new records every day, including email, phone call, fax, Internet, and…

By Dave Neal · 26 Aug 2014

Industry

Bing Releases Image Search Widget

Bing has provided access to the code necessary to display its search result images on websites.

By Ashley Zeckman · 26 Aug 2014

PPC

Why We Need Control in PPC

Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we need.

By Melissa Mackey · 26 Aug 2014

Industry

Tennis Great Althea Gibson Honored in Google Doodle

Gibson was the first black player to compete in the tournament now known as the U.S. Open. The USTA has called her 1950 appearance…

By Lisa Lacy · 25 Aug 2014

Industry

Bing Maps Adds Streetside and 3D View for More Than 100 Cities

Bing has announced a large maps update, including so-called Streetside imagery and additional 3-D cities on the Bing Maps Preview app.

By Ashley Zeckman · 25 Aug 2014

SEO

The Penguin 3.0 Rollout Will Bring Tears to Your Eyes

A look at what to expect from the Google Penguin 3.0 rollout and how it's likely to affect search marketing best practices.

By Chuck Price · 25 Aug 2014

Analytics

How FREE Website Call Conversion Tracking From Google Will Benefit You

If a large percentage of your website sales happen over the phone, this is a huge announcement by Google that they will offer FREE…

By Jamie Smith · 25 Aug 2014

Analytics

Want to Control Your Fate? Own Your Measurement Plan

The sole purpose of data analysis and reporting is to enable smarter decisions that will lead to improvements. If the reports you put together…

By Uri Bar Joseph · 25 Aug 2014

Mobile

Google Search App Adds Ability to Easily Switch Languages in Voice Search

Users of the Android Search app can now easily switch among up to five languages when using voice search simply by adding those languages…

By Lisa Lacy · 22 Aug 2014

PPC

Google AdWords Conversion Values Add Multiple Currency Support

AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency and accepts…

By Lisa Lacy · 22 Aug 2014

Industry

Google DMCA Removal Requests Hit High of 7.8M per Week

A report from TorrentFreak attributes the growth in these requests to copyright holders seeking to curb piracy.

By Lisa Lacy · 22 Aug 2014

SEO

Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

In a session at BrightEdge’s Share 14 event, brands discussed how they've shifted their approach in a keyword "(not provided)" world.

By Jessica Lee · 22 Aug 2014

PPC

Close Variant Matching – 3 Important Points to Keep in Mind

Here are three changes about the close variant change that you should keep in mind, and what you need to know in order to…

By Diane Pease · 22 Aug 2014

Analytics

Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

Advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook’s new cross-device reporting tool.

By Guillaume Bouchard · 22 Aug 2014

Industry

Greggs Falls Victim to Google Search Image Gaffe

The bakery brand offered the search engine donuts to fix the problem and created a Twitter hashtag to go along with its request.

By Carly Page · 22 Aug 2014