Latest stories
27,191 articles, newest first.
Google, YouTube See Uptick in 2014 Back-to-School Search Traffic
Back-to-school searches on Google grew 45 percent year-over-year while searches for "back to school haul" and "dorm hauls" on YouTube are also up.
Google AdWords Incorporates Focused Bid Automation and Bulk Editing
Google has added an update to streamline the management of multiple campaigns and a tool that enables advertisers to better target their customers.
Lost and Found: How Top E-Commerce Brands Stack Up With Site Search
Recent analysis by the Baymard Institute shows top e-commerce brands fall short with site search results and highlights the need for brands to better…
Product Listing Ads – An Evaluation
The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry.
What to Include (& Leave Off) Your Homepage
Is your homepage doing what it’s supposed to do? Is it answering the necessary questions and putting customers on the path to conversion? If…
Google Tests Search Results Format Minus Carousel
Google is testing an updated format for search results that does away with the carousel and instead more closely mimics its mobile results.
Google’s Singhal Reflects on the Top Search Milestones Since 2004
Google’s senior vice president of search thinks the roll-outs of universal search, voice search, and the Knowledge Graph are among Google’s proudest moments in…
Online PR: Should You Pitch or Ignore These 6 HARO Personas?
HARO can be a great way to get coverage and links for your website – but it can also be a huge waste time…
How to Properly Analyze Ad Text Performance
When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of…
Google Wages War on European Link Scheme Networks
Google has taken action against two fraudulent link networks as reports surface of manual penalty notifications hitting inboxes in Europe.
Seth Godin’s Squidoo Acquired by HubPages
Some, but not all, Squidoo content will be rolled into content-sharing site HubPages by around October 1. What does this transition mean for users?
Google AdWords Launches Website Call Conversions
AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the call conversion…
The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy
Taking a look at the cover designs of print magazines can help you improve your digital content marketing strategy by helping you to focus…
Sneak Peek at Google Stars: If Pinterest Met Google Drive
One of Google's undercover projects, Google Stars, works like Pinterest, looks like Google Drive, and feels like it could replace the +1 button.
What Marketing Executives Say About Content Targeting
A new study shows that most marketers believe they should be producing smaller amounts of more researched content - but are they following through…
The Telegraph Mysteriously Removes “Right to Be Forgotten” Stories
As part of its effort to combat the so-called "Right to Be Forgotten" rulings, reports say the Telegraph has written stories about the stories…
Yahoo Recovers From Search Share Low in June
Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest score ever.…
Goodbye, Exact and Phrase Match Keywords. Now What?
While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more…
Survey Says: Stop Making Assumptions About Your Content
Don't just assume why your content is or isn't working - to really understand what's working and what's not, marketers need to dig in,…
Link Building: The Art of Persuasion
The most important thing you can ever do when trying to build a link on a site is to be persuasive. What does that…