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Local

Google Extends Nearby In-Store Product Listing Ads to Desktops

Google is reportedly allowing retailers to promote in-store products across all devices, regardless of whether the products are available online as well.

By Lisa Lacy · 03 Sep 2014

SEO

HTTPS Doesn’t Boost Rankings [Study]

Shortly after Google began recognizing HTTPS as a ranking signal, Searchmetrics says it has found there is no difference between HTTP and HTTPS.

By Ashley Zeckman · 03 Sep 2014

SEO

Last-Minute SEO – Here Come the Holidays!

If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to…

By Kristine Schachinger · 03 Sep 2014

Local

How Google Pigeon Impacted Local Queries, and What You Can Do

Since Google's local algorithm update, "Pigeon," took effect in July, local businesses have been scrambling to adjust.

By Jim Yu · 03 Sep 2014

Industry

Google Dorking: Feds Warn Against Malicious Cyber Actors

Three federal agencies have issued a warning that malicious cyber actors can use advanced search techniques to discover sensitive information on websites.

By Ashley Zeckman · 02 Sep 2014

Mobile

Facebook Testing Mobile Search Feature With Keywords

The tool will allow users to search for keywords in posts they are "in the audience for" on Facebook, the social network says.

By Lisa Lacy · 02 Sep 2014

Industry

Google Gives Older Browsers a Retro Look

If you're going to act like it's 2011, Google will treat you like it's 2011.

By Chris Merriman · 02 Sep 2014

SEO

Building Future Safe Links – 5 Questions to Ask Yourself

Google has once again updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can you make…

By Jon Ball · 02 Sep 2014

PPC

Need Some Extra PPC Mojo? Revisit Bing Ads’ Syndicated Search Partners

There are bad websites in the network, yes. There can be issues with junk lead submissions, yes. But for all the bad, there is…

By John Lee · 02 Sep 2014

Content

30 Minutes a Day: The Power of Daily Habits in Successful Content Marketing (and Life)

Staying on target is one of the biggest challenges with content marketing. Take the time to clarify your big objectives, and then shift your…

By Jayson Demers · 01 Sep 2014

Industry

Google Drops Authorship From Search Results

Google’s John Mueller says Google will stop showing authorship in its search results because "this information isn’t as useful to our users as we’d…

By Lisa Lacy · 29 Aug 2014

Industry

Bing Waxes Lyrical on Spam Detection and Filtering

A post on the Bing blog explores the inner workings of Web spam, what it looks like, what Bing is doing about it, and…

By Jessica Lee · 29 Aug 2014

Industry

Star Ratings of a Different Color: Google Testing New Formats

Google is reportedly testing additional colors for the stars in its ratings for companies and local businesses.

By Ashley Zeckman · 29 Aug 2014

SEO

14 Ultimate Link-Building Guidelines to Keep Safe in 2014

How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners…

By Kevin Gibbons · 29 Aug 2014

PPC

The PPC Search Network Campaign Launch Checklist

Even the most diligent PPC managers can let things fall through the cracks. Here are few checklists to use to ensure that your PPC…

By Pauline Jakober · 29 Aug 2014

Industry

DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

The Google subsidiary says it has added adaptive Shopping campaigns, bid optimization for Shopping campaigns, and purchase detail reports to make reporting and optimization…

By Lisa Lacy · 28 Aug 2014

Industry

Yahoo, Bing Flirt With New Search Interfaces

Yahoo and Bing are reportedly testing out changes to search functionality that make results more "card-like" and move top navigation below the search results…

By Lisa Lacy · 28 Aug 2014

Content

The Art of 6 Simple Questions

How often do you run into a road block when creating killer content? What do you do to keep your blog, video, social streams,…

By Michelle Stinson Ross · 28 Aug 2014

Industry

Choosing Your Agency: It’s About the Team

There are a lot of parallels between the digital marketing world and the elementary schoolyard days. Here's a look at how you should select…

By David Cato · 28 Aug 2014

SEO

Move Over Google Knowledge Graph, Here Comes Knowledge Vault

Google has been talking about the Knowledge Vault, an upgraded Knowledge Graph that touts "automatic knowledge base construction" and doesn't rely on community-curated databases.

By Jessica Lee · 27 Aug 2014