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Is the AdWords Competitor-bidding Party Over?
1-800-Contacts is trying to force a legal ruling that could put a chill on the widespread practice of PPC advertisers bidding on competitors’ trademarks.…
Don’t Worry About That Economic Slowdown
The Search Ad marketplace “sky” won’t fall when our economy slows or possibly kicks into a recession this year. Lately, we have all heard…
Local Search Lives or Dies by User Reviews
Google, Live Search, Yahoo: user reviews, ratings are life or death for local search.
Google AdWords 101: Landing Pages
How to start a profitable Google AdWords campaign. Intro to landing page optimization.
Bitten by Sarah Jessica Parker in Google Checkout
You can buy “Sarah Jessica Parker” but you can’t get Bitten by her. Sarah Jessica Parker (the keyword phrase, not the actress) can be…
SEW Experts: Google AdWords 101: Landing Pages
Last time, we looked at the basic steps to set up a Google AdWords campaign. In today’s SEM Crossfire column, “Google AdWords 101: Landing…
SEW Experts: Local Search Lives or Dies by User Reviews
In the old days, consumer opinions regarding personal experiences with businesses were passed around in a practice known as “Word of Mouth” marketing. In…
Search Marketing: A Rewarding Career Path
A new study by SEMPO of in-house search marketers finds no quick path to riches, but a solid career path.
Search Headlines & Links: January 10, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Search Marketing Makes an Attractive Career
A position as an in-house search marketer is not necessarily a quick path to riches, but it’s worth considering, according to a new survey…