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Industry

Search Engine Forums Spotlight: January 25, 2008

Found in the search marketing forums: >AdWords 101; Site Search; Jobs in SEO; and more.

By Kevin Newcomb · 25 Jan 2008

Industry

Search Headlines & Links: January 25, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…

By Kevin Newcomb · 25 Jan 2008

Industry

Google Position 6 Smack-Down: Filter, Penalty, or Bunk?

Since late December, best-of-breed search marketers have been chattering about a supposed and creepy “Position 6” Google SERPs punishment pattern where pages which, by…

By Marty Weintraub · 25 Jan 2008

Local

Mobile Local Search: A Perfect Storm

Mobile Local search has arrived. Search will never be the same again.

By Michael Boland · 25 Jan 2008

Industry

PPC 101 Writing Successful Creatives

PPC (Pay Per Click) ad copy for paid search beginners. Here's your call to action.

By Frank Watson · 25 Jan 2008

Industry

Win the Right Search Marketing Clients – Part 2

How to build your search marketing business by winning large clients and targeting medium-sized prospects.

By Fionn Downhill · 25 Jan 2008

Industry

SEW Experts: Mobile Local Search: A Perfect Storm

Last week’s Consumer Electronics Show (CES) showcased the first few devices that run Google’s much anticipated Android operating system. In today’s Vertical Challenge column,…

By Kevin Newcomb · 25 Jan 2008

Industry

SEW Experts: PPC 101 Writing Successful Creatives

Writing ads for search engine advertising is almost like writing headlines. It requires an ability to distill information into attention-grabbing, character-restricted words. In today’s…

By Kevin Newcomb · 25 Jan 2008

Industry

SEW Experts: Win the Right Search Marketing Clients – Part 2

For a search marketing agency, especially one just starting out, choosing the right clients can make or break your business. In today’s Business of…

By Kevin Newcomb · 25 Jan 2008

Industry

Search Marketing Predictions for 2008, Part 2

We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.

By Kevin Newcomb · 24 Jan 2008